Outside · 10 hours ago
Creative Director, Consumer Apps
United States
Full-time
Remote
Mid, Senior Level
$100K/yr - $130K/yr
7+ years expOutside Interactive, Inc. is a premier hub for active lifestyle enthusiasts, offering best-in-class content and experiences. They are seeking a Creative Director for their Consumer Apps division to blend creative leadership with hands-on design work, collaborating with teams to enhance their brands and products while fostering a performance-focused creative culture.
Information TechnologyMedia and Entertainment
Responsibilities
Champion a performance-focused, curiosity-driven creative culture where exploration, collaboration, and craft guide the work
Shape and evolve the brand systems, visual language, and campaign creative that support our consumer apps, partnering with our Product Design team to ensure a unified look and feel across app surfaces, marketing channels, and digital experiences
Balance hands-on design with thoughtful team leadership, providing clear feedback and direction while actively producing work
Partner closely with product, growth marketing, editorial, and data to understand goals, identify opportunities, and ensure creative aligns with user needs and measurable outcomes
Translate business and product goals into intuitive, user-centered design systems that support activation, retention, and overall growth
Concept and execute digital-first creative across email, social, in-app surfaces, landing pages, onboarding flows, and other marketing and product touchpoints
Present creative rationale with clarity and intention, helping teams understand how the work supports audience insight and business priorities
Stay up to date on design trends, tools, and emerging technologies, including AI-enabled workflows that improve speed and creative exploration
Qualification
Required
7+ years of experience in design and art direction, ideally in marketing of a digital-first consumer products or app-based experiences
Success in leveraging AI tools for both operational gains and creative development
Proven experience building scalable, multi-brand design systems
Ability to concept and execute motion-first creative — including video, animation, and UGC-style content — optimized for modern performance channels (Meta, TikTok, YouTube, PMax, UAC)
A hands-on portfolio demonstrating strong craft, thoughtful systems, and examples of creative informed by insight or testing
Experience mentoring or managing creative team members, with the ability to provide clear feedback and elevate team output
Comfort using data and experimentation to guide creative decisions, measure effectiveness, and refine ideas
Proficiency with core design tools (Figma, Adobe Creative Suite, Canva)
Strong verbal and visual communication skills, and the ability to collaborate across teams
Preferred
Passion for outdoor recreation, fitness, or wellness — and a desire to inspire others to explore more
Benefits
Health care
Vision
Dental
Retirement
Flexible Time Away
Sick leave
More
Company
Outside
Outside Interactive, Inc. is the premier destination for outdoor inspiration, activation, and celebration.
201-500 employees
H1B Sponsorship
Outside has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2021 (1)
Funding
Current Stage
Growth StageLeadership Team
Christopher Jerard
Chief Brand Officer
Heather Dietrick
Chief Media Officer
Recent News
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Vermont Business Magazine
2023-12-01
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