Humana · 16 hours ago
Senior Journey Builder - SFMC & AJO
United States
Full-time
Remote
Mid, Senior Level
$95K/yr - $130K/yr
3+ years expHumana Inc. is committed to putting health first, and they are seeking a Senior Journey Builder to translate strategy into real-time journeys using Adobe Experience Platform and Adobe Journey Optimizer. The role involves leading the product lifecycle, optimizing journeys to meet member needs, and ensuring effective execution across channels.
Health CareHealth InsuranceInsuranceVenture Capital
Responsibilities
Configure, test, deploy, and iterate personalized journeys/campaigns in Adobe Journey Optimizer based on NBA strategy and business requirements
Collaborate with data analytics teams to build, refine, and validate audience segments in Adobe Experience Platform using real-time behavioral signals and profile attributes
Partner with lifecycle marketers, data scientists, and channel leads to activate journey logic and improve targeting effectiveness
Conduct rigorous quality assurance across journey/campaign components including events, wait steps, personalization rules, and cross-channel triggers
Monitor journey performance, resolve execution issues, and partner with analytics to refine logic and improve outcomes
Serve as a subject matter expert (SME) for AJO and AEP capabilities, and support upskilling efforts across the team
Contribute to platform governance, best practices, and continuous improvement in journey orchestration
Qualification
Required
Bachelor's degree in marketing, business, or a related field or 3-5 years' working within a marketing campaign delivery team
3+ years of experience in marketing operations, lifecycle marketing, or digital campaign execution
2+ years of hands-on experience configuring journeys/campaigns in Adobe Journey Optimizer, Adobe Experience Platform, SalesForce Marketing Cloud or similar platforms
Experience with customer journey logic, event triggers, decision orchestration, and personalization
Effective communicator with the ability to collaborate across technical and business teams
Comfortable working in agile pod-based, or cross-functional environments
Preferred
Adobe certifications in AEP or AJO
Familiarity with Adobe Real-Time CDP, XDM schemas, or event tagging
Experience in regulated industries such as healthcare or financial services
Exposure to JSON, event payloads, or API-driven personalization
Experience with responsive email design and accessibility standards
Understanding of Next Best Action personalization logic frameworks
Benefits
Health benefits effective day one
Paid time off, holidays, volunteer time and jury duty pay
Recognition pay
401(k) retirement savings plan with employer match
Tuition assistance
Scholarships for eligible dependents
Parental and caregiver leave
Employee charity matching program
Network Resource Groups (NRGs)
Career development opportunities
Medical, dental and vision benefits
Short-term and long-term disability
Life insurance
Company
Humana
Humana is a health insurance provider for individuals, families, and businesses.
10001+ employees
H1B Sponsorship
Humana has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (282)
2024 (246)
2023 (284)
2022 (274)
2021 (212)
2020 (84)
Funding
Current Stage
Public CompanyTotal Funding
$13.07B2025-05-30Post Ipo Debt· $5B
2025-03-03Post Ipo Debt· $1.25B
2024-03-11Post Ipo Debt· $2.25B
Leadership Team
Jim Rechtin
CEO and President
Caleb Gallifant
Chief Operating Officer, CenterWell Home Health
Recent News
2026-01-16
2026-01-16
Company data provided by crunchbase