AW-Lake · 4 hours ago
Global Director of Sales
Monterey, CA 93940, USA
Full-time
Onsite
Director/Executive
$180K/yr - $275K/yr
7+ years expAW-Lake is a growing company that specializes in measurement technologies and values the contributions of its team members. The Global Director of Sales will lead and develop a geographically dispersed sales team, establish a high-performance culture, and execute the global sales strategy while focusing on expanding sales channels in various regions.
Industrial AutomationManufacturingTest and Measurement
Responsibilities
Lead, mentor, and develop a geographically dispersed sales team, including regional managers and channel support roles
Establish a high-performance culture rooted in accountability, collaboration, and continuous improvement
Set clear expectations, goals, and KPIs; conduct regular performance reviews and talent development plans
Recruit top sales talent, build succession plans, and ensure strong onboarding for new team members
Provide coaching on consultative selling, key account strategy, and channel management best practice
Develop and execute the global sales strategy with a strong focus on solidifying an existing North American network, as well as expanding and improving our sales channels in EMEA and Latin America
Translate organizational objectives into actionable regional and channel plans
Lead regular pipeline, forecast, and territory planning sessions to ensure alignment and performance predictability
Work closely with Marketing and Product teams to align campaigns, lead generation, and market positioning
Oversee and optimize a high-performing network of independent manufacturer’s reps and distributors across key territories
Support regional team members in developing strong relationships with channel partners
Evaluate coverage gaps, recruit new agencies, and implement performance improvement plans when needed
Guide the sales team in developing strong end-user, EPC, OEM, and integrator relationships
Provide executive presence during key customer meetings and strategic account negotiations
Monitor market trends, competitive activity, and customer feedback to inform product and strategy decisions
Lead the optimization and day-to-day use of the company’s CRM system
Ensure the sales team consistently uses CRM tools for opportunity management, forecasting, and reporting
Create dashboards and analytics to support leadership visibility and decision-making
Drive adoption of efficient sales processes and tools across the organization
Other duties as assigned
Qualification
Required
7–10+ years of progressive sales leadership experience in process instrumentation, measurement, or industrial automation
Proven success leading and coaching high-performing sales teams
Experience managing and optimizing rep and distributor networks
Demonstrated ability to implement and enhance CRM systems to support growth
Strong understanding of industrial process applications and customer buying behavior
Experience working with global teams and customers, with a focus on North America
Willingness and ability to travel 25–50% as required
Preferred
Leadership experience across multiple regions or continents preferred
Prior ownership of budgeting, forecasting, and strategic planning a plus
Technical degree in engineering, industrial technology, or similar; MBA a plus
Benefits
Competitive salaries
10 paid holidays each year, vacation, sick time and volunteer time
401(k) with employer match – immediately vested
HSA, pre-tax health savings program
Flexible work schedules that promote a healthy work-life balance
Top-tier medical, dental, and vision insurance
Employer-paid life insurance
Pet Insurance
Tuition Reimbursement
Scholarship Programs
Company
AW-Lake
Aw-Lake is a manufacturing company that offers flow measurement technology products like flow sensors, PD and Coriolis meters, and monitors.
51-200 employees
Funding
Current Stage
Growth StageRecent News
Company data provided by crunchbase