Atlanta Cutlery Corp. · 8 hours ago
E-Commerce Marketing & Merchandising Specialist
Conyers, GA
Full-time
Onsite
Entry, Mid Level
$36K/yr - $62K/yr
2+ years expAtlanta Cutlery Corp. is a leading specialty e-commerce retailer offering a unique range of historical, fantasy, and military-inspired products. They are seeking an E-Commerce Marketing & Merchandising Specialist to grow their digital presence, drive conversions, and increase customer lifetime value through strategic marketing and merchandising initiatives.
Consumer GoodsRetailTextiles
No H1B
Responsibilities
Develop and execute promotional campaigns, seasonal sales, and content strategies aligned with brand goals and merchandising calendars
Collaborate with product, creative, and operations teams to launch and promote new and existing products
Identify new marketing opportunities and trends in the historical and collector product niche
Create compelling offers and content across email, site banners, and social media (working with design and copy support as needed)
Own and manage all email marketing: newsletters, cart abandonment, reactivation, post-purchase, and loyalty campaigns
Segment and grow our email list while improving engagement and deliverability
Optimize automations and flows using our email service (and preferred CRM tools) to support both revenue and brand loyalty goals
Review and optimize product listings for SEO, clarity, and conversion
Suggest improvements to descriptions, images, categorization, and cross-sells
Monitor bestsellers and slow movers to inform merchandising strategies
Monitor industry trends, competitor launches, and customer feedback to propose new product ideas
Assist in product sourcing efforts by identifying gaps or seasonal opportunities
Collaborate with leadership and buying teams on product roadmap decisions
Use tools like Google Analytics, Meta Ads Manager, Mailchimp Reports, and Shopify/BigCommerce (or platform equivalent) to monitor campaign performance
Deliver insights, learnings, and recommendations from all marketing efforts
Report KPIs and suggest ongoing improvements to increase ROI
Qualification
Required
2–4 years of experience in e-commerce marketing, preferably for a niche or DTC brand
Proven track record with email marketing, promotions, and content planning
Experience with e-commerce platforms (Shopify, BigCommerce, etc.) and email marketing tools like Mailchimp or Klaviyo
Strong understanding of digital analytics and campaign tracking
Excellent copywriting, organizational, and project management skills
A passion for history, storytelling, or pop culture is a big plus
E-commerce: 2 years (Required)
Ability to Commute: Conyers, GA 30013 (Required)
Ability to Relocate: Conyers, GA 30013: Relocate before starting work (Required)
Preferred
Experience in SEO, influencer outreach, or affiliate marketing
Graphic design or basic HTML/CSS for email and product page tweaks
Knowledge of the historical or collectible product market
Benefits
401(k)
401(k) matching
Dental insurance
Employee discount
Health insurance
Paid time off
Vision insurance
Company
Atlanta Cutlery Corp.
Atlanta Cutlery Corp.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase