NeurOptics · 4 hours ago
Trade Show and Digital Marketing Manager
Irvine, CA
Full-time
Onsite
Senior Level
$105K/yr - $125K/yr
5+ years expNeurOptics is the global leader in pupillometry, focused on advancing neurological patient care through innovative technology. The Trade Show & Digital Marketing Manager will oversee the planning and execution of medical congresses and events, while also driving digital marketing initiatives to enhance product adoption and brand awareness.
BiotechnologyEyewearHealth CareManufacturing
Responsibilities
Own end-to-end planning and execution of regional, national, and international medical congresses, trade shows, and customer events
Develop annual trade show strategy aligned with commercial objectives, product launches, and target clinical audiences
Manage booth selection, contracts, logistics, shipping, installation/dismantle, and on-site execution
Partner with Sales, Clinical Education, Product Management, and Executive Leadership to define event goals, staffing plans, messaging, and demonstrations
Coordinate external vendors including exhibit houses, AV partners, freight companies, and event agencies
Manage event budgets, timelines, and ROI analysis, ensuring fiscal responsibility and performance tracking
Ensure all event materials and activities comply with regulatory, legal, and branding requirements
Lead post-event follow-up processes, including lead capture, CRM integration, and performance reporting
Execute digital marketing campaigns supporting product awareness, demand generation, and sales enablement
Manage website content updates, landing pages, and campaign microsites related to product launches and events
Oversee email marketing campaigns, including segmentation, deployment, and performance analysis
Collaborate on social media strategy with a focus on congress presence, thought leadership, and clinical education
Support digital advertising initiatives (paid search, display, social) in coordination with internal teams or agencies
Maintain digital asset libraries and ensure consistent brand and message alignment across channels
Partner with Product Management and Clinical teams to translate clinical data into compliant, customer-facing digital and event content
Track, analyze, and report key performance metrics across events and digital campaigns (e.g., leads, engagement, conversion rates, ROI)
Continuously optimize digital campaigns and event strategies based on data insights and field feedback
Support CRM and marketing automation workflows to ensure effective lead handoff to Sales
Work closely with Sales, Clinical, Regulatory, Legal, and Product teams to ensure alignment and compliance
Support internal training related to trade show execution, messaging, and digital campaign usage
Serve as a marketing liaison for field teams before, during, and after major events
Qualification
Required
Bachelor's degree in Marketing, Communications, Business, or related field required
5+ years of experience in trade show management, event marketing, and/or digital marketing, preferably within medical device, life sciences, or healthcare
Proven experience managing large-scale medical congresses and multi-channel digital campaigns
Strong project management skills with the ability to manage multiple initiatives simultaneously
Experience working within regulated environments and collaborating with Regulatory/Legal teams
Strong analytical skills with the ability to interpret campaign and event performance data
Willingness to travel up to 25–40%, including occasional evenings and weekends
Preferred
Proficiency with CRM and marketing automation platforms (e.g., Salesforce, HubSpot, Marketo)
Benefits
Competitive compensation (Salary + Bonus)
100% employer-paid health benefits for the employee
Company-paid vacation, sick time, and holidays
Maternity and paternity leave
A collaborative, high-performance culture with strong career advancement opportunities
Company
NeurOptics
NeurOptics manufactures devices that gather and process information from the human eye to support medical decision-making and researches.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$2.25MKey Investors
Signatures Capital
2016-04-18Debt Financing· $0.5M
2014-04-21Series Unknown· $1.25M
2011-11-30Seed· $0.5M
Leadership Team
W
William Worthen
President and Chief Executive Officer
Recent News
2025-02-16
2025-02-16
Google Patent
2025-02-16
Company data provided by crunchbase