Helen of Troy · 12 hours ago
Director of Consumer Insights , Wellness
Marlborough, MA
Full-time
Hybrid
Director/Executive
$152K/yr - $190K/yr
7+ years expHelen of Troy is a prominent player in the global consumer products industry, offering diverse career opportunities across various regions. The Director of Consumer Insights for the Wellness division is responsible for leading the insights strategy, ensuring that consumer perspectives inform brand growth and innovation through rigorous research and actionable recommendations.
Consumer GoodsManufacturingRetailShopping
Hiring Manager
Kristi Escobedo
Responsibilities
Champion a consumer-first mindset across Wellness, ensuring the external perspective informs strategy, innovation, and execution
Serve as a strategic thought partner to Brand Marketing, Innovation, and Experience Planning teams, bringing forward-looking consumer and market perspectives
Lead the development of global learning agendas and insight strategies aligned to business priorities
Design, manage, and deliver best-in-class qualitative and quantitative research with speed, rigor, and impact
Translate data into compelling storytelling and well-founded actionable recommendations for senior stakeholders
Establish and steward best practices, tools, and frameworks for consumer insights across the Wellness portfolio
Partner closely with Analytics team to integrate consumer understanding with business and performance data
Lead the end‑to‑end consumer insights strategy for the Wellness portfolio, developing annual learning roadmaps that fill knowledge gaps, identify growth opportunities, and guide key decisions across the consumer journey. Serve as a strategic advisor to brand and innovation teams, bringing a forward‑looking consumer perspective to planning and fostering a consumer‑obsessed culture through proactive insight sharing and cross‑functional alignment
Lead the design, execution, and delivery of custom qualitative and quantitative research to inform brand foundations, segmentation, concept/claims testing, messaging, innovation, and experience assessments. Translate business questions into clear research objectives and select the most effective methodologies using DIY platforms, syndicated tools, and external partners. Manage top‑tier research vendors, set quality expectations, and ensure all work is delivered on time, on budget, and with strong business relevance and actionable outcomes
Synthesize insights across primary research, secondary data, analytics, trends, and cultural context to build a holistic view of the consumer. Translate diverse data sources into clear, actionable insights that guide decision‑making across the organization, delivering concise implications and recommendations that shape strategy, creative development, innovation, and go‑to‑market plans
Partner with Brand Marketing, Innovation, Experience Planning, Creative, and Analytics teams to embed consumer insights throughout planning and execution. Work with analytics partners to integrate consumer, shopper, and behavioral data, strengthening decision‑making and driving holistic, insight‑led strategies
Monitor competitive activity, consumer and category trends, and broader macroeconomic and cultural shifts to inform future‑focused insights. Evolve global insights standards, tools, and frameworks to drive consistency and effectiveness across the Wellness portfolio. Continually identify opportunities to improve ways of working, enhance research efficiency, and increase the impact of insights on the business
Qualification
Required
Bachelor's Degree
7+ years of professional experience with relevant consumer insight background
7+ years of experience in consumer insights, market research, brand strategy, or a related discipline, with demonstrated progression in responsibility and scope
Authorized to work in the United States on a full-time basis
Strong empathy for consumers and ability to advocate for the consumer perspective
Strategic and analytical thinking
Bias for action with the ability to influence and collaborate effectively in a matrixed organization
Proven track record of translating business questions into effective research approaches, synthesizing data into insight-driven narratives, and delivering clear, actionable recommendations that influence strategy and decision making
Deep hands-on experience designing and executing both qualitative and quantitative research, with strong understanding of consumer research methodologies and best practices
Track record of building and maintaining a best‑in‑class research vendor ecosystem through rigorous evaluation, selection, and ongoing management
Demonstrated expertise using DIY insights and agile research platforms such as Zappi, Dig Insights, or similar tools, along with experience managing external research vendors
Strong project management and organizational skills, with the ability to prioritize, manage multiple initiatives, and meet deadlines in a fast-paced, matrixed environment
Strategic, curious, and creative mindset, balanced with strong attention to detail and a results-oriented approach
Results-oriented mindset with a focus on impact and execution
Preferred
MBA
Experience in CPG and durable goods
Benefits
Salary + Bonus
Healthcare
Dental
Vision
Paid Holidays
Paid Parental Leave
401(k) with company match
Basic Life Insurance
Short Term Disability (STD)
Long Term Disability (LTD)
Paid Time Off (PTO)
Paid Charitable (volunteer) Leave
Educational Assistance
Company
Helen of Troy
Helen of Troy is a consumer products company that designs, develops beauty products personal care and housewares.
1001-5000 employees
H1B Sponsorship
Helen of Troy has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (20)
2024 (9)
2023 (7)
2022 (14)
2021 (15)
2020 (8)
Funding
Current Stage
Public CompanyTotal Funding
$1.5B2024-02-20Post Ipo Debt· $1.5B
1982-08-13IPO
Leadership Team
Brian Grass
Interim Chief Executive Officer
Recent News
2026-01-11
Benzinga.com
2026-01-09
Company data provided by crunchbase