EducationDynamics · 22 hours ago
Digital Marketing Strategist, EMS
United States
Full-time
Remote
Entry Level
1+ years expEducationDynamics is a transformative strategic partner that helps schools meet the challenges and opportunities of serving the Modern Learner. The Digital Marketing Strategist role involves developing and optimizing paid media campaigns to drive enrollment growth and enhance client digital marketing ROI.
ConsultingEducationInformation ServicesMarket ResearchMarketing
Responsibilities
Create, execute, and manage digital marketing strategies to drive traffic and conversions on websites and landing pages
Test and improve performance to best suit client goals with a combination of PPC/paid search, paid social, retargeting, and display media campaigns
Work hand in hand with Account Managers & Digital Media leadership to come up with ideas, carry out plans, and then measure the results
Dig deep into the data to uncover trends/shifts in the landscape and potential opportunities to improve performance & ROI
Put different elements to the test – run trials on your ad creative, landing page designs, beta opportunities, new vendors and other campaign elements to maximize results
Identify and present new opportunities/areas of growth to clients that will improve their digital marketing ROI
Manage relationships with multiple vendors, working closely to improve budget and performance
Participate in client calls to discuss account performance, interpretation of data, and actionable plans based on findings
Give clients a more complete view of their digital activities by collaborating across channels with other teams and making sure they understand each component’s role in the big picture of their digital footprint
Qualification
Required
Bachelor's Degree in Marketing, Communication, or Analytics or similar field or comparable work experience is required
1+ years of experience in managing pay-per-click (PPC)/search engine marketing (SEM) campaigns
Experience with paid search, paid social, display, or other digital media channels
Google Ads, Microsoft Ads, or related certification
Proficiency in Microsoft Excel, specifically for trend analysis using pivot tables, vlookups, etc
In-depth knowledge of other Microsoft Office applications (Word, PowerPoint, Outlook)
Preferred
Google Analytics, Facebook Blueprint, or related certification
Experience with 3rd party management tools, such as Marin, DoubleClick Search, or Kenshoo/Skai
Familiarity with HTML and JavaScript
An understanding of the Higher Education and Post-Secondary Education sector
Benefits
Medical, dental and vision coverage
401K Plan
Remote work or flexible schedules
Unlimited Paid Time Off (PTO)
Training and growth opportunities
Company
EducationDynamics
EducationDynamics is transforming higher education by driving outcomes that matter and helping schools understand and serve all Modern Learners.
201-500 employees
H1B Sponsorship
EducationDynamics has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2024 (1)
2022 (1)
2021 (1)
2020 (2)
Funding
Current Stage
Growth StageTotal Funding
unknown2021-10-07Acquired
Leadership Team
Bruce Douglas
Member Board of Directors
Jenna McHugh
Chief Human Resources Officer
Recent News
Company data provided by crunchbase