Director Sales Brand Experience jobs in United States
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Sphere Entertainment Co. · 1 day ago

Director Sales Brand Experience

Sphere Entertainment Co. is a premier live entertainment and media company, and they are seeking a Director of Brand Experience, Sales. This senior role focuses on driving revenue through brand experience and private event bookings by developing relationships with high-profile clients and overseeing the sales process from lead generation to contract negotiation.

ConcertsEventsMedia and Entertainment

Responsibilities

Develop and implement comprehensive sales strategies, primarily focused on full & partial venue bookings, as well as high-value private experiences, to achieve and exceed revenue goals and maximize profitability
Partner with Senior Leadership, Marketing, and Brand teams to develop the strategic plan and materials necessary to penetrate target markets
Collaborate with leadership to develop and execute strategic outbound sales initiatives and prospect new leads from key target markets and industries to maximize revenue for the event sales channel
Analyze, interpret, and report on business development activities, sales performance, and market conditions. Provide regular updates to senior management on progress towards goals and strategic initiatives
Source and qualify a robust pipeline of high-value prospects, focusing on Fortune 500 enterprises and key decision-makers across the corporate, convention, and luxury MICE (Meetings, Incentives, Conferences, and Exhibitions) segments
Leverage a consultative approach to cultivate and nurture senior-level relationships, including but not limited to presentations, hosting prospective clients, one-on-one dinners/lunches, networking events, conducting site tours and offsite meetings
Serve as the primary point of contact for booking opportunities, ensuring exceptional service and client satisfaction
Field incoming leads, responding in a timely manner to secure and increase incoming revenue opportunities
Oversee the entire sales process, from lead generation and prospecting to contract negotiation and closing deals
Create customized proposals for each client to showcase Sphere’s unique event spaces and demonstrate understanding of clients’ vision, expectations, and desired outcome for their event
Lead contract negotiations for brand event contracts. Collaborate with finance and legal teams to review and finalize contracts, ensuring compliance with company policies
Identify upselling and cross selling opportunities to maximize revenue from new and repeat clients
Maintain and manage detailed engagement and pipeline records and metrics covering all sales activity within CRM system (e.g., Salesforce)
Ensure meticulous documentation of all event details, including the creation of comprehensive Banquet Event Orders (BEOs) and final event documents within the event and catering management system
Act as the client advocate and central liaison across all cross-functional departments, including sales, marketing, service, product development, Sphere Studios, global partnerships, sponsorships, and venue operations and production teams
Contribute to a collaborative and innovative team culture, serving as a mentor and resource to event colleagues
Ensure seamless event execution by clearly communicating client requirements, adhering to all transition Standard Operating Procedures (SOPs), and acting as the final point of internal authorization for the Event Services team

Qualification

Event SalesBusiness DevelopmentRelationship ManagementSales StrategyContract NegotiationCRM ProficiencyAnalytical SkillsClient SatisfactionNetworkingCommunication SkillsTeam Collaboration

Required

A strong track record of achieving growth targets, including a minimum of 5-7 years directly in high-profile event sales, convention sales, or luxury hospitality/entertainment
Demonstrated success working with Fortune 500 corporations and high-profile clientele is required
Demonstrated success in identifying and securing new business opportunities and partnerships
Excellent relationship-building, communication, and negotiation skills
Strategic thinker with the ability to develop and execute effective business development plans
A demonstrated network of deep local and national industry contacts that can immediately translate into qualified business opportunities for the venue
Extremely resourceful and creative in nature; self-starter mentality
Ability to work independently and as part of a team
Strong analytical skills with the ability to interpret market data and sales metrics
High level of professionalism and commitment to client satisfaction
Bachelor's degree in business administration, marketing, sales, or a related field

Preferred

Advanced degrees or certifications are a plus

Benefits

Upskilling employees’ talents and strengths
Robust set of tools and resources to help employees understand their interests and purpose
Harness their talents
Obtain the skills they need to reach the next step in their careers
Growth and longevity for our employees are top priorities here.
Equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, sexual and reproductive health choices, national origin, citizenship, age, genetic information, disability, or veteran status.
Consider requests for reasonable accommodations as required.

Company

Sphere Entertainment Co.

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Sphere Entertainment Co. is a premier live entertainment and media company.

Funding

Current Stage
Public Company
Total Funding
$225M
Key Investors
Point72
2024-06-25Post Ipo Equity
2023-12-05Post Ipo Debt· $225M
2020-04-09IPO

Leadership Team

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Felicia Yue
Executive Vice President, Chief Technology Officer
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Robert Langer
Chief Financial Officer and Treasurer
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Company data provided by crunchbase