Hibu · 19 hours ago
AVP of Performance Marketing
Columbus, Ohio, United States
Full-time
Hybrid
Director/Executive
8+ years expHibu is a company focused on improving communities across the country, and they are seeking an AVP of Performance Marketing to lead their performance marketing strategy. This role involves owning the strategy and execution across various channels, building a high-performing team, and driving measurable business impact through inbound demand and growth initiatives.
ConsultingDigital MarketingMarketing
Responsibilities
Own and lead the performance marketing strategy across paid search, paid social, display, video, affiliates/lead gen, SEO and other paid advertising platforms
Build, manage, and grow a high-performing Performance Marketing team, serving as a player–coach and functional leader
Drive inbound lead growth and pipeline impact, with accountability to lead quality, sales conversion, CAC, LTV, and revenue contribution
Develop and scale ABM strategies aligned to our field sales model, targeting priority territories, verticals, and named account lists (PCS) through partnership with Lifecycle, Sales, and Commercial teams
Establish and optimize full-funnel acquisition strategies, from awareness through conversion, with clear measurement and attribution
Lead channel experimentation and testing roadmaps; identify, validate, and scale new growth opportunities
Oversee SEO, setting strategy, performance expectations, agency management, and a long-term roadmap with the potential to bring capabilities in-house
Partner closely with Sales leadership to optimize lead quality, conversion, demo show rates, and sales productivity across field and inside sales motions
Collaborate with Marketing leadership, Analytics and Finance to define KPIs, reporting frameworks, and forecasting models tied to unit economics
Use data to analyze performance, surface insights, and inform investment decisions on a daily, weekly, and quarterly basis
Ensure performance marketing efforts align with brand, messaging, and customer segmentation strategies as the company scales
Qualification
Required
8 - 10+ years of experience in performance marketing, growth marketing, or demand generation roles, with demonstrated ownership of paid media, lead generation, and SEO strategies
Strong analytical mindset with experience using data to inform investment decisions, experimentation, and forecasting
Prior experience managing and developing high-performing teams; player–coach experience
Experience operating across the full funnel, including upper, mid, and lower-funnel strategies
Experience with marketing analytics, attribution, and reporting tools; ability to define requirements and partner with Analytics teams
Bachelor's degree in Marketing, Business, Analytics, or a related field (or equivalent practical experience)
Preferred
Strong proficiency in testing methodologies, experimentation frameworks, and performance optimization
Benefits
Competitive compensation
Ongoing training
Incentives
Generous benefits package
Company
Hibu
Hibu Inc. provides digital marketing solutions to local businesses.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2021-03-26Acquired
Leadership Team
Rob Hall
Chief Financial Officer
Recent News
2025-10-07
Corridor Business Journal
2025-07-26
The Secrets of Entrepreneurship
2025-07-24
Company data provided by crunchbase