Hammer & Nails Grooming Shop for Guys · 5 hours ago
Marketing Operations & Performance Manager
Denver, CO
Full-time
Hybrid
Senior Level
5+ years expHammer & Nails Grooming Shop for Guys is seeking a Marketing Operations & Performance Manager to be the operational, analytical, and executional backbone of their marketing department. The role involves managing presale marketing workflows, optimizing campaign performance, and ensuring effective cross-functional execution as the company prepares for significant growth with 100 shop openings by 2026.
BeautyConsumerFashionMen's
Responsibilities
Build and manage all presale marketing workflows
Daily monitoring of presale lead flow and campaign performance
Optimize presale KPIs (CPL, CTR, conversion rate, lead quality)
Coordinate messaging cadence, landing pages, and creative QA
Manage presale calendars, budgets, and asset releases
Own weekly presale reporting for leadership, Ops, and ARs
Identify underperforming markets and trigger escalations
Own all marketing workflows and campaign pipelines inside Monday.com
Create and maintain SOPs, templates, and repeatable processes
Manage the AR marketing ticketing system (requests, triage, SLA adherence)
Build scalable systems for presales and ongoing campaigns
Ensure clear communication between Marketing, Ops, Franchise Development, and ARs
Drive alignment across all internal and external stakeholders
Manage dashboards for presale KPIs, paid media, franchise development, and shop-level metrics
Analyze lead quality, cost per lead, cost per founding member, conversion rates, and ROAS
Provide insights and optimization recommendations to leadership weekly
Run monthly performance reviews with agency partners and ARs
Identify trends and opportunities to improve efficiency and speed-to-open
Own the AR support workflow for all marketing-related needs
Maintain presale templates, checklists, and SOPs for AR/GM use
Monitor AR compliance with presale timelines and brand standards
Troubleshoot presale campaign issues and coordinate solutions
Route escalations to Marketing leadership
Hold agencies accountable to KPIs, timelines, and reporting standards
Ensure accurate and timely performance reporting
Manage local store marketing programs as assigned
Support additional marketing initiatives as assigned
Qualification
Required
5 plus years in marketing operations, digital marketing, paid media, or performance management
Experience with franchise systems, multi-location brands, or high-volume marketing operations is required
Deep understanding of paid media (Meta/Google) and KPI optimization
Highly proficient in project management tools (Monday.com preferred)
Analytical mindset; able to interpret data and convert insights into action
Exceptional organizational skills; able to manage multiple concurrent openings
Excellent communicator with strong cross-functional relationship skills
Comfortable in a fast-paced, high-growth environment with shifting priorities
Company
Hammer & Nails Grooming Shop for Guys
Welcome to the elite franchise that’s changing the men’s grooming game: one premium treatment at a time.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Aaron Meyers
Chief Executive Officer
Dr. Avi Boodram
Chief Executive Officer/Owner
Recent News
24-7 Press Release Newswire
2025-07-01
24-7 Press Release Newswire
2025-06-27
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