Credit Karma · 13 hours ago
Brand Strategist
Charlotte, NC
Full-time
Onsite
Senior Level
5+ years expCredit Karma is a mission-driven company focused on championing financial progress for over 140 million members globally. They are seeking an experienced Brand Strategist to develop creative briefs for marketing campaigns, collaborating with various teams to enhance brand relevance and differentiation in the market.
CreditFinanceFinancial ServicesFinTechPersonal Finance
Responsibilities
Develop fresh insights and creative strategies to build Credit Karma’s relevance and differentiation in the market
Collaborate with Research and Product Marketing to inform these strategies, and with Media, Growth Marketing and Creative Production to bring them to market
Partner closely with creative teams to develop provocative, insight-driven strategies that spark innovative and effective marketing campaigns, leveraging consumer, industry and cultural insights, along with a strong understanding of digital marketing trends
Leverage brand messaging expertise and an understanding of full-funnel marketing dynamics to inform concepting and creative direction across consumer behavior, measurement by funnel stage, channel and platform considerations (TV, OTT, digital, social, landing pages, email, push, in-product) and the evolving social and content landscape
Collaborate with Paid Marketing and Social Strategy partners to support integrated cross-channel strategies to drive key business goals
Own reporting on creative effectiveness and impact
Analyze performance data, surface actionable insights and partner with Marketing Analytics and Growth Marketing to inform optimization
Build strong relationships with cross-functional partners and effectively communicate recommendations to senior stakeholders
Proactively identify new opportunities to unlock growth and contribute ideas that drive meaningful business impact
Qualification
Required
5+ years of experience in Brand Strategy, Creative Strategy or Brand Planning roles working closely with creative teams to shape brand narratives and guide creative execution
Demonstrated ability to contribute to brand strategy development, audience insights, and campaign planning
A proven track record of using data at all levels of decision making and operations – both quantitative and qualitative
Preferred
Prior experience at a creative agency or agency-style in-house team is a plus
Ability to build and maintain strong cross-functional relationships, leveraging keen emotional intelligence and powers of persuasion
Excellent verbal, written, and interpersonal communication skills
A passion for creating transformative consumer experiences, and a track record of inspiring impactful creative via cultural, consumer, competitive and company insights
High energy and positive attitude with a 'can do,' solution-oriented mindset
Familiarity with various research methods used to inform, vet and optimize creative development, with an ability to drive research directly if needed
Benefits
Medical and Dental Coverage
Retirement Plan
Commuter Benefits
Wellness perks
Paid Time Off (Vacation, Sick, Baby Bonding, Cultural Observance, & More)
Education Perks
Paid Gift Week in December
Company
Credit Karma
Credit Karma offers a range of tools and personalized recommendations designed to help customers make the most of their money.
10001+ employees
H1B Sponsorship
Credit Karma has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (133)
2024 (134)
2023 (118)
2022 (130)
2021 (146)
2020 (140)
Funding
Current Stage
Late StageTotal Funding
$868MKey Investors
Silver LakeSV AngelCapitalG
2020-02-24Acquired
2018-03-28Secondary Market· $500M
2015-06-23Series E· $175M
Leadership Team
Ryan Graciano
Co-Founder & Consulting Advisor
Alicia Hwang
Managing Counsel
Recent News
500 global
2025-12-31
felicis.com
2025-12-30
globalventuring.com
2025-12-08
Company data provided by crunchbase