AliveCor · 13 hours ago
Director of Growth Marketing (DTC)
United States
Full-time
Remote
Director/Executive
10+ years expAliveCor is a company dedicated to improving heart health through innovative technology. They are seeking a Director of Growth Marketing to develop and execute strategies aimed at driving consumer acquisition, engagement, and retention for their medical devices.
Health CareInformation TechnologyMedical DeviceMobileSoftware
Responsibilities
DTC Strategy & Execution: Develop and execute a comprehensive omni-channel growth marketing strategy to drive consumer device and subscription sales across the brand website, Amazon, retailer dotcoms, and brick & mortar stores
Funnel Optimization: Define and monitor KPIs using advanced attribution models and real-time data to optimize the full sales and engagement funnel
Test & Learn: Champion a "test-and-learn" culture to iterate on creative, audience segmentation, and channel mix to maximize marketing efficiency—improving conversion rates and unit economics over time
Leadership: Lead a high-performing team of marketers and vendor/agency/technology partners to ensure delivery of high-quality work and optimal ROI while fostering a culture of accountability and innovation
Channel Management: Oversee all digital channels—including paid media, email, website, SEO, and social—while leveraging automation and personalization to drive customer engagement
Budgeting: Oversee budget allocation, pacing, and forecasting across all digital initiatives
Data-Driven Segmentation: Leverage data and insights to inform audience segmentation, creative strategy, and channel investments
Lifecycle Marketing: Lead customer lifecycle initiatives through marketing automation, personalization, and advanced targeting to deepen customer engagement and strengthen loyalty
Trend Identification: Monitor and identify emerging trends, technologies, and platforms that will fuel future growth
Cross-Functional Collaboration: Partner closely with the VP of Consumer Marketing and VP of Enterprise Marketing to build best-in-class digital programs to support sales growth across B2C and B2B markets
Qualification
Required
10+ years of experience in digital and growth marketing with a primary focus on Direct-to-Consumer (DTC) e-commerce
Proven success driving measurable growth for physical products through paid digital, social, email, SEO, and conversion optimization
Strong analytical skills with the ability to interpret data, build actionable insights, and present findings to senior leadership
Expertise with marketing technology platforms (CRM, analytics tools, ad tech, automation systems)
Bachelor's degree required
Preferred
Experience marketing medical devices, fitness wearables, or health-related products is highly preferred
Company
AliveCor
AliveCor is a FDA-cleared mobile heart solution that helps save lives, save money, and brings healthcare into the 21st century.
51-200 employees
H1B Sponsorship
AliveCor has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (5)
2024 (3)
2023 (1)
2022 (1)
2021 (3)
Funding
Current Stage
Late StageTotal Funding
$154.28MKey Investors
GE HealthcareOxford Finance LLCWP Global Partners
2022-08-16Series F
2020-11-16Series E· $65M
2019-10-22Series Unknown· $5.78M
Leadership Team
Priya Abani
CEO
Patricia Baran
Senior Vice President, Enterprise North America & Biopharma Global
Recent News
Medical Device Network
2026-01-16
Longevity.Technology
2026-01-16
Company data provided by crunchbase