National Gypsum Company · 12 hours ago
Integrated Marketing Manager
Charlotte, North Carolina, United States
Full-time
Onsite
Mid Level
$94K/yr - $117K/yr
3+ years expNational Gypsum Company is a leading provider of building products, and they are seeking an Integrated Marketing Manager to join their marketing communications team. This role is responsible for planning, developing, and executing HubSpot-based marketing automation and sales enablement programs, as well as creating content and tracking campaign metrics.
Food and BeverageManufacturing
No H1B
Responsibilities
Build email campaigns, create landing pages, and update/modify website pages working with marketing communications team and subject matter experts
Distribute email campaigns to segmented audiences and monitor deliverability
Regularly audit email deliverability and perform database cleansing to ensure data integrity and campaign effectiveness
Responsible for data acquisition, database management and maintenance within the HubSpot platform
Create workflows within HubSpot for all brands and audiences; monitor and optimize performance of each strategy
Lead the execution of marketing automation programs, tracking assets and monitoring live campaigns to ensure all elements run flawlessly
Assist in the production of content (email marketing messages, case studies, blog posts, project profiles, presentation content, website copy, etc.) to support content marketing and sales enablement programs
Collaborate with marketing team to understand business/solution goals and develop editorial calendars and content project plans to deliver upon those goals. Provide regular updates to stakeholders
Serve as a daily resource and provide ongoing training for field sales representatives on HubSpot tools, campaign execution and best practices
Manage overall user support, data integrity, system administration and process maintenance of HubSpot CRM and HubSpot Marketing Hub tools, working with agency partners
Analyze key campaign metrics to track success and make recommendations to optimize campaign performance. Understand and implement segmentation and channel usage to achieve KPIs and engagement metrics
Collaborate with sales and marketing team and product managers to develop industry and audience-based messaging and deliver consistent brand experiences across all digital channels
Serve as an exemplary writer, consistent with our company’s tone; write clean, concise, well-polished copy. Edit copy and review content for messaging, style guidelines, brand consistency, and voice
Continuously explore higher-performing content creation practices through frequent testing of new content formats and distribution channels
Measure and improve content performance; create reports leveraging Google Analytics, HubSpot and social media analytics tools
Keep up with current industry trends and topics to ensure effective communication
Qualification
Required
Bachelor's degree in Marketing, Business, Communications, Data Analytics, or related field
3–5 years of experience in digital marketing, content marketing or marketing automation (HubSpot or similar platforms)
Advanced proficiency in HubSpot (CRM, workflows, email, analytics, database management)
Experience with database management, including deliverability audits and cleansing
Strong data analysis and reporting skills (Google Analytics, Excel or similar)
Understanding of compliance and best practices in email marketing (GDPR, CAN-SPAM)
Demonstrated ability to train and support field sales or cross-functional teams
Outstanding editorial, communication and project management skills
Ability to prioritize and balance workload to meet aggressive deadlines
Proficiency in MS Word/Excel/PowerPoint/OneNote
Initiative, adaptability, and ability to work in a fast-paced, cross-functional environment
Must be willing and able to travel approximately 10%
Preferred
Certification in HubSpot Inbound/Email Marketing and/or Google Analytics preferred
Craft CMS and Acquia DAM experience preferred but not mandatory
Adobe Suite experience preferred
Benefits
Competitive salary
Comprehensive benefits to include:
Medical
Dental
Vision
401(k) with employer match
Retirement Account
Parental Leave
Fertility Services
Adoption Assistance
Paid Vacation
Paid Holidays
Tuition Reimbursement
Life Insurance
Short-Term and Long-Term Disability
Flexible spending accounts
Wellness Program with medical premium incentives
And more…
Company
National Gypsum Company
National Gypsum Company is an company which produces drywall gypsum boards
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Janice Kellett
EA to Chairman, President and CEO
Thomas C. Nelson
Chairman, President, and CEO
Recent News
2025-09-17
2025-04-21
UAE Business Review
2025-04-05
Company data provided by crunchbase