InvoiceCloud, Inc. · 1 day ago
Customer Marketing Manager (VIP Onboarding & Paperless Programs)
United States
Full-time
Remote
Senior Level
$95K/yr - $115K/yr
5+ years expInvoiceCloud is a fast-growing fintech leader recognized for its commitment to reducing digital exclusion and enhancing customer experiences. The Customer Marketing Manager will focus on driving paperless billing adoption and leading VIP onboarding marketing efforts for new clients, ensuring successful customer engagement and program performance.
Financial Services
Responsibilities
Connect with new clients who are ready to begin marketing efforts during implementations
Based on tiering structure, contact new clients and work with them to promote EBPP to their customers
Conduct Teams trainings on online payment adoption best practices
Communicate marketing strategy, campaign plans, and timelines clearly to clients
Create and customize marketing materials for VIP clients as needed
Follow up on client marketing activities and gather actionable feedback
Drive adoption of online billing and payment services through consistent engagement
Maintain knowledge of InvoiceCloud services and articulate value propositions effectively
Track onboarding marketing activities and outcomes in Salesforce
Partner with external vendors supporting marketing assets and creative execution
Drive client behavior to promote online billing and payment adoption by payers
Liaison with external vendors that house our marketing assets, QR codes, design vendors, and more
Support the execution and optimization of paperless programs in partnership with the Customer Marketing Manager
Manage paperless program email sends, including scheduling, execution, and opt-out management
Collaborate with CSMs to help position and pitch paperless programs to existing customers
Monitor performance of paperless initiatives and recommend adjustments based on results
Ensure accuracy, compliance, and consistency across all paperless communications
Qualification
Required
Bachelor's degree
5+ years of experience in marketing or marketing communications (SaaS or e-payments a plus)
Practical experience working directly with customers
Proficiency in Salesforce, MS Word, Excel, and PowerPoint
Working knowledge of Adobe tools (Acrobat, InDesign, Photoshop, Illustrator)
Ability to learn and grow through AI to make your work more efficient and effective by building your own GPTs to streamline your work
Strong customer-facing communication skills across phone, Teams, email, and presentations
Excellent computer and technical skills
High attention to detail and strong problem-solving ability
Tech-savvy with a desire to learn new tools and platforms
Strong visual and content design sensibility
Ability to influence customer behavior and build trusted relationships
Sense of urgency and strong follow-through
Team player who thrives in a fast-paced, cross-functional environment
Comfortable working with performance data and reporting results
Preferred
Marketo email marketing skills
Sendgrid or other email platform mastery
Benefits
Employees may also be eligible for an annual bonus or commission.
Some roles may also be eligible for overtime pay.
Company
InvoiceCloud, Inc.
InvoiceCloud provides modern digital payment, customer engagement, and outbound disbursement solutions.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Bob Bennett
CEO
Bob Lapides
President Government, Utilities and Business Services Division and Co-Founder of Invoice Cloud
Company data provided by crunchbase