Caesars Entertainment · 20 hours ago
Vice-President of Marketing (Horseshoe Bossier)
Bossier City, LA
Full-time
Onsite
Director/Executive
7+ years expCaesars Entertainment is a leading hospitality and entertainment company. They are seeking a Vice-President of Marketing to prepare and implement the annual marketing plan and budget, ensuring maximum revenues while enhancing brand value across various marketing areas including advertising, promotions, and events.
Food and Beverage
Responsibilities
Prepare and implement the annual marketing plan and budget to achieve maximum revenues in each targeted market segment while achieving acceptable returns on sales and strengthening brand value
Develops and implements annual Marketing plan unique for the property that supports and is supported by the overall brand strategy for the company, and generates trial and builds long term relationships with customers
Develops and manages annual budget and annual capital plan with acceptable returns on investment
Achieves maximum revenue in each targeted market segment for gaming, hotel, and food and beverage
Achieves revenue and profit targets for entertainment
Develops advertising campaigns, promotions, special events, and direct marketing campaigns that generate acceptable returns on sales, and are well executed as a result of coordinating efforts with gaming, hotel and food and beverage operations
Responsible for all property advertising and public relations and coordinating these functions with brand advertising
Responsible for the property level operations of the Total Reward player affiliation program, and database management
Contributes to ideas to grow existing business and expand into new business opportunities
Manage 3 rd Party Strategic Alliances and hold accountable to agreed to outcomes and timelines
Anticipates and reacts to changes in competition, planning assumptions, and will alter plans as necessary
Interprets management philosophy to others; translating concepts into practical applications and analyze and modify systems based on given management concepts
Analyzes property’s customer service scores and make recommendations for improvement
Acts as advocate for the customer
Coordinates all marketing plans and activities with casino marketing
Hires, trains, and effectively manages a marketing staff
Monitors direct report performance standards and holds managers accountable for performance
Delegates assignments to the most appropriate person by analyzing the requirements of the task and relating those to the capabilities of employees in order to accomplish tasks on time and with budget
Meets individually with employees to discuss career goals, identifies skills needed to achieve goals, and develops action plans to satisfy both
Assists employees through development process by following-up on a regular basis and holding employees accountable to plan
Cross-trains employees and prepares employees for next career opportunity
Qualification
Required
Four year (B.A./B.S.) in Marketing or related field preferred; preference for an MBA
Seven to ten years experience in a senior Marketing position with direct responsibility for revenue generation and staff management
Must have previous examples of work that demonstrates creativity and innovation
Ability to analyze competitive information and internal financial information, and develop plans with measurable results
Creative and innovative problem solving skills
Ability to develop effective working relationships with peers
Coordinate Marketing activities with operating departments
Must possess financial abilities and cost control techniques
Ability to develop and implement annual Marketing plans
Must possess excellent communication skills, particularly those skills needed to work with outside vendors in related fields of marketing as well as dissatisfied and upset customers
Must be able to read, write, speak, and understand English
Must be able to manage multiple objectives and tasks simultaneously and be able to continually assess and re-set priorities
Ability to represent company at public functions and speak to groups of all sizes
Excellent interpersonal, customer service, communication, and team building skills are required
Ability to speak distinctly and persuasively
Must be able to bend, reach, kneel, twist, and grip items while working at an assigned office area
Must have the manual dexterity to operate office equipment such as a 10 key adding machine, PC, fax machine and photo copier
Must be able to respond to visual and aural cues
Must be able to tolerate a smoke filled environment for up to eight hours
Must be able to maneuver to all areas of the casino
Ability to simultaneously manage several projects, and not be frustrated by changing priorities and unforeseen obstacles to achieving objectives
Preferred
Hospitality or service industry experience preferred
Company
Caesars Entertainment
Caesars Entertainment, Inc. is the largest casino-entertainment Company in the U.S.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Martin Logan
Chief Product and Technology Officer (CPO CTO)
Kenneth Fuchs
COO and Head of Sports
Recent News
ReviewJournal
2025-10-06
2025-10-03
2025-10-03
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