Zwift · 15 hours ago
eCommerce Growth Manager
United States
Full-time
Remote
Mid, Senior Level
$110K/yr - $150K/yr
5+ years expZwift is seeking a data-driven E-commerce Growth Manager to take full ownership of their global online store. This role involves technical management, conversion rate optimization, and executing product launches and promotions while collaborating with various teams to drive growth.
CyclingFitnessSportsWellness
Responsibilities
Build, maintain, and execute a rigorous experimentation roadmap across landing pages, product descriptions, checkout flows, post-purchase funnels, etc. to maximize shopping conversion rate
Manage the Shopify environment and configuration, including app integrations, theme customizations (Liquid/CSS/HTML), and site speed optimization
Accountable for business-as-usual shop management (e.g., product launches, troubleshoot issues, app management, managing assortment), executing product promotions, and release planning/publishing
Own funnel analytics and performance dashboards for the shop. Monitor and report on KPIs via Shopify Analytics, GA4, heatmaps, session recordings, etc. to identify friction points and opportunity areas
Technical point of contact for Google Merchant Center. Monitor the product feed for errors, ensure all products are correctly categorized (GTINs, Titles, Descriptions), and troubleshoot any "disapproved" items
Recommend and implement best-in-class Shopify apps to drive business results and audit/prune apps to ensure site stability and cost-efficiency
Ensure all enhancements follow best practices for usability, accessibility, and mobile-first performance and maintain visual and functional parity with core Zwift.com experience
Qualification
Required
5-7+ years of experience in conversion rate optimization, e-commerce optimization, web analytics, and/or growth-focused digital roles
Deep hands-on experience with A/B and multivariate testing tools (Amplitude, Optimizely) with a proven track record of improving conversion through experimentation
Strong Shopify experience managing high-volume, global stores and deep experience with Shopify app ecosystem across checkout, bundling, reviews, etc
Advanced understanding of GA4, Google Merchant Center/Google Ads, attribution, heatmaps, and behavioral analytics tools
Solid understanding of technical SEO for e-commerce and how to align the store with paid social/search campaigns and agentic commerce
Highly motivated, proactively driven, and deeply passionate about building best-in-class digital experiences and achieving measurable results
Ability to troubleshoot technical bugs or integration issues quickly without always relying on outside developers
Preferred
Passion for fitness, gaming, or sport and understanding of our product assortment
Experience working with remote, distributed teams
Benefits
Performance bonuses
Equity
A full range of medical, financial, and other perks and benefits
Company
Zwift
Zwift operates an online fitness platform used to transform monotonous solo indoor cycling into dynamic and social adventures.
501-1000 employees
H1B Sponsorship
Zwift has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1)
2024 (1)
2023 (3)
2022 (4)
2021 (1)
2020 (2)
Funding
Current Stage
Late StageTotal Funding
$619.5MKey Investors
Kohlberg Kravis RobertsIon PacificHighland Europe
2020-09-16Series C· $450M
2019-04-10Secondary Market
2018-12-19Series B· $125M
Leadership Team
Eric Min
Co-Founder, CEO and Chairman
Alarik Myrin
Co-Founder
Recent News
Qatar Tribune
2025-10-26
2025-10-25
2025-08-06
Company data provided by crunchbase