Comcast · 12 hours ago
Senior Analyst, Paid Search
Philadelphia, PA
Full-time
Onsite
Mid, Senior Level
3+ years expComcast is a leading company in media and technology, aiming to revolutionize industries and enhance customer experiences. The Senior Analyst, Paid Search will support the Media Strategy team by managing paid search accounts to drive business objectives and revenue growth.
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Responsibilities
Drive overall paid search program tactics to achieve business goals by performing daily account management in conjunction with paid search vendor
Grow revenue and profitability through assigned campaigns and projects
Work with merchandising and other teams to correctly market all products in the target geographies
Develop ad copy and traffic keywords/URLs to search engines (Google, Bing)
Execute day to day optimizations including negative keywords, bid changes, testing, reporting
Find, build and test new campaigns and ideas on a continuous basis
Maintain up-to-date knowledge of best practices, strategies, and latest developments in paid search
Provide knowledge/analysis of key metrics to identify, recommend and implement changes to enhance performance
Communicate effectively and efficiently via phone, email and direct contact
Continually monitor and evaluate search results and search performance across the major search channels
Build daily/weekly/monthly SEM reporting
Consistent exercise of independent judgment and discretion in matters of significance
Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary
Other duties and responsibilities as assigned
Qualification
Required
Bachelor's Degree or higher
Bachelor's degree in marketing/advertising, statistics, mathematics, business, or related field
Generally requires 3-4 years of related experience
Advanced Knowledge of paid search best practices, bid management tools such as SA360, Marin, Google or Kenshoo
Expert-level competence in the core MS Office suite, particularly MS Excel (formulas, functions, charts, and pivot tables) and PowerPoint
Ability to handle and prioritize multiple projects while maintaining acute attention to detail in a fast-moving environment
Skilled at developing strong relationships with team members, and cross-functional partners across the organization
Ability to logically translate and present analytical insights to key stakeholders
Hard-working, willing to learn, and eager to be part of an enthusiastic team
Preferred
Reporting platforms such as Adobe Omniture a plus
5-7 Years of relevant work experience
Benefits
Best-in-class Benefits
An array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality
Company
Comcast
Comcast is a media and technology company that provides broadband internet, mobile services, and entertainment platforms. It is a sub-organization of SkyShowtime.
10001+ employees
H1B Sponsorship
Comcast has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (705)
2024 (561)
2023 (624)
2022 (750)
2021 (588)
2020 (583)
Funding
Current Stage
Public CompanyTotal Funding
$4.92BKey Investors
California Public Utilities CommissionMassachussetts Broadband InstituteMaine Connectivity Authority
2025-11-13Grant· $3.2M
2024-07-02Grant· $2.69M
2023-04-24Grant· $0.28M
Leadership Team
Neil Smit
President and Chief Executive Officer
Candy Lawson
SVP, Chief Compliance Officer and Senior Deputy General Counsel
Recent News
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2026-01-24
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2026-01-22
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