ProMom Inc. · 1 day ago
Marketing Lead
United States
Part-time
Remote
Mid, Senior Level
$60/hr - $70/hr
4+ years expProMom Inc. is an AI-powered platform supporting women from fertility through early parenting. The Marketing Lead will spearhead organic growth, content strategy, and brand narrative, working closely with the founding team to enhance ProMom's presence and engagement during a crucial growth phase.
Artificial Intelligence (AI)BabyMobile AppsPersonal HealthSaaSSoftwareWellnessWomen's
Responsibilities
Launch and own ProMom’s content strategy across blog, SEO, media and expert-driven topics (fertility, pregnancy, postpartum)
Build authentic brand presence across Instagram, LinkedIn, and Reddit
Pitch ProMom’s story to journalists, podcasters, and creators in parenting, health, and wellness
Set baseline growth metrics for organic acquisition, engagement, and brand reach
Develop content strategy and editorial calendar focused on organic search authority; create and optimize video content and blog posts around high-intent keywords
Build relationships with health journalists, parenting media, and podcast hosts; pitch ProMom's story and secure media coverage
Grow authentic presence on Instagram, TikTok, LinkedIn, and Reddit; engage in community conversations; create mission-aligned social content
Define and amplify ProMom's brand voice across channels (calm, expert, trustworthy); ensure consistent messaging
Track KPIs monthly; report quarterly on organic acquisition, engagement, and brand growth
Qualification
Required
4–10 years in consumer, wellness, or healthtech marketing (B2C or femtech a plus)
Proven organic growth skills (content, SEO, community, or earned media)
Strong writer with ability to simplify complex ideas into relatable, trustworthy messaging
Comfortable wearing both strategic and executional hats and using latest tools
Fast-moving, independent, and aligned with early-stage startup pace
Preferred
Experience in fertility, pregnancy, postpartum, or women's health marketing
Track record building brand authority in parenting or health media
Relationships with health journalists or podcast producers
Startup background; experience with health tech
Benefits
Equity and performance upside based on experience and company trajectory
Flexible schedule : 10–20 hrs/week, fully remote
Direct CEO partnership : Lead strategy and execution for a mission-driven company at inflection point
Meaningful impact : Help millions of women navigate motherhood with confidence
Company
ProMom Inc.
ProMom™ is the first AI-powered super app designed for modern, career-driven women navigating fertility, pregnancy, and postpartum.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Leon Farasati
CEO
Company data provided by crunchbase