General Mills · 18 hours ago
Sr. Commercial Brand Associate
Minneapolis, MN
Full-time
Onsite
Mid, Senior Level
$81K/yr - $135K/yr
2+ years expGeneral Mills is a company that prioritizes being a force for good and expanding learning. The Senior Commercial Brand Associate is responsible for supporting brand-building efforts and executing day-to-day brand activities within a fast-paced CPG environment.
Food and BeverageFood ProcessingManufacturingSnack FoodWholesale
No H1B
Responsibilities
Manage Marketing Execution to help deliver compelling Brand-Building
You will manage key brand-building visuals and oversee promotional packaging changes for key events
Maintain accurate tracking of the brand’s consumer budget including the creation of purchase orders (POs), navigating approval systems, and partnering with vendors to ensure timely invoicing and year-end budget reconciliation as well as budget management within financial systems
Coordinate the creative development process for a wide range of brand assets, including packaging, PR materials, and influencer/partnership content
You will manage the tactical execution of brand activations and consumer sweepstakes, ensuring all materials uphold brand guidelines and maintain consistency across channels
Manage and execute the brand’s tactical eCommerce priorities to drive online growth
You will be responsible for ensuring a compelling brand presence on retailer websites by maintaining product content and coordinating the new-item setup process
Develop compelling sales materials and support the Assistant Brand Manager (ABM) in their material development
Create materials tailored for SGC customer meetings to bring brand-building initiatives to life. This includes managing the creation and distribution of new item sales samples to support customer requests
Manage day-to-day brand activities and maintain clear, actionable marketing execution timelines and activation flows to ensure on-time delivery
Partner closely with customer marketing teams by providing them with the necessary brand assets and marketing materials to succeed with innovation and SGC-specific executions
Qualification
Required
Bachelor's Degree in Marketing, Business, Communications, or a related field
2+ years of relevant professional experience
Strong organizational skills with a proven ability to manage multiple projects and deadlines simultaneously
Excellent attention to detail, particularly with financial tracking, data entry, and brand guideline adherence
Demonstrated ability to work collaboratively and effectively within a cross-functional team environment
Strong written and verbal communication skills
Proficiency in Microsoft Office Suite, especially PowerPoint and Excel
Preferred
Direct experience with budget management, purchase orders, or financial tracking systems (e.g., Coupa, SAP)
Experience in eCommerce, digital marketing, or managing a brand's digital shelf presence
Experience working with external partners, such as creative agencies, PR firms, or vendors
Proven ability to analyze data and translate it into actionable insights and compelling stories
Benefits
Foundation of health benefits
Retirement and financial wellbeing
Time off programs
Wellbeing support
Perks
Annual incentive program
Company
General Mills
General Mills is a food company that manufactures and markets branded consumer foods.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$2.7B2024-10-15Post Ipo Debt· $2.7B
1928-11-30IPO
Leadership Team
Asheesh Saksena
Chief Growth Officer
Jacqueline R. Williams Roll
Chief Human Resources Officer
Recent News
2026-01-07
Company data provided by crunchbase