HUMAN · 4 days ago
Director, Integrated Campaigns
New York, NY
Full-time
Hybrid
Director/Executive
$150K/yr - $185K/yr
7+ years expHUMAN is a cybersecurity company focused on making the internet safer. They are seeking a strategic and analytical Director of Integrated Campaigns to drive multi-channel campaigns aimed at generating qualified pipeline and supporting revenue growth through collaboration with various teams and performance measurement.
AdvertisingArtificial Intelligence (AI)Cyber SecurityFraud DetectionInternetSecuritySoftware
Responsibilities
Architect, deploy, and optimize multi-channel integrated campaigns across digital (paid, email, content), events, webinars, partner channels, and ABM-oriented programs that drive Stage 2 qualified pipeline in our ICP
Deploy campaigns for new logos, qualified opportunities in the funnel and existing customers
Build campaign frameworks, GTM plans, goals, KPIs, and SLAs aligned to quarterly and annual objectives; measure and iterate based on data and business priorities
Ensure consistency of messaging and orchestration across all channels and at all stages of the buyer journey
Partner closely with GoFish digital agency to ensure digital marketing channels are optimized and to align paid search with organic search
Leverage AI vendors and technology to execute campaigns more efficiently, reach new buyers and support ABM efforts
Own weekly performance reporting and quarterly business review presentations to marketing and executive leadership, including pipeline contribution, conversion metrics, and ROI
Use dashboards to monitor campaign performance, lead quality, and funnel progression
Partner with RevOps/Marketing Ops to maintain lead routing and funnel hygiene
Collaborate with Product Marketing to translate value propositions, ICP segmentation, and competitive differentiation into campaign messaging and content
Enable Sales and SDRs with campaign collateral, messaging templates, talking points, and training so they can engage leads effectively and convert them to pipeline
Establish and maintain strong alignment on goals, workflow SLAs, and feedback loops with Sales leadership
Present on weekly Pipeline Day call to review recent leads and cover upcoming activities with Sales
Lead execution and optimization across digital channels including paid search, paid social, display, content syndication, email nurture, and SEO-driven tactics
Ensure testing, segmentation, and personalization tactics are in place to improve performance and engagement
Partner with GoFish digital agency to optimize existing paid digital channels (paid social, display, paid search) and test new digital channels (direct-to-publisher engagements, podcasts, CTV, Reddit, Instagram, Facebook, YouTube, etc.)
Manage, mentor, and develop at least one direct report, championing best practices, career growth, and results
Drive process improvements and standardization of campaign playbooks, documentation, and operational excellence
Qualification
Required
7+ years of experience in integrated campaigns, demand generation, growth marketing, or related roles — ideally in B2B SaaS or technology marketing
Proven track record of leading multi-channel integrated campaigns that generate measurable Stage 2 qualified pipeline or equivalent funnel outcomes
Strong analytics and reporting expertise, with the ability to build dashboards, interpret funnel metrics, and derive insights to inform strategic decisions
Deep experience with Salesforce CRM and Marketo (or equivalent MAP) — required
Excellent written and verbal communication skills, including experience crafting compelling campaign copy, executive summaries, and performance write-ups
Demonstrated ability to collaborate effectively with cross-functional partners and influence outcomes without direct authority
Preferred
Familiarity with Qualified chatbot platform, Demandbase (or other ABM platforms), and Heap or similar analytical tools
Experience with ABM, existing-customer and partner-centric campaigns
Prior experience in cybersecurity or enterprise B2B purchasing cycles
Benefits
Comprehensive total rewards package for personal and professional development
Well-being and learning stipends
Flexible work options
Dedicated time off
Company
HUMAN
HUMAN (formerly White Ops) is a cybersecurity company that protects organizations by disrupting bot attacks, digital fraud and abuse.
201-500 employees
Funding
Current Stage
Late StageTotal Funding
$300.59MKey Investors
WestCapScale Venture PartnersBON Capital Partners, LLC
2024-10-09Series Unknown· $50M
2024-05-07Series Unknown· $8.5M
2022-01-04Series Unknown· $100M
Leadership Team
Tamer Hassan
Co-Founder & Executive Chairman
Isaac Itenberg
COO & CFO
Recent News
vcnewsdaily.com
2025-12-16
Canaan Partners
2025-12-16
Company data provided by crunchbase