ReMarkable Career · 9 hours ago
VP of Brand
United States
Full-time
Remote
Director/Executive
10+ years expReMarkable Career is assisting a client that is transforming a 1,200-year-old habit with a functional coffee alternative aimed at improving daily wellness. The VP of Brand will define the brand's emotional and visual presence, ensuring it resonates culturally while leading various creative and strategic initiatives across the organization.
Staffing & Recruiting
Hiring Manager
James Mancha
Responsibilities
Define, evolve, and execute the brand strategy as the company scales
Own positioning, brand architecture, audience clarity, and narrative development
Ensure the brand remains emotionally resonant, differentiated, and culturally relevant
Act as final decision-maker and guardian of the brand
Prepare the brand for retail expansion and broader cultural relevance
Lead creative direction across campaigns, packaging, content, and product launches
Ensure storytelling feels human, original, and unmistakably aligned with the brand
Balance brand-building creative with performance marketing needs
Protect and push brand coherence while encouraging innovation
Build and maintain brand systems across tone, messaging, and visual identity
Ensure alignment across all touchpoints: paid, organic, email/SMS, website, retail, packaging, PR
Create flexible frameworks that empower teams to move quickly without diluting the brand
Actively course-correct if brand drift is observed
Partner with Growth to tightly align brand and performance
Collaborate with Product and Innovation teams on launches and line extensions
Align with CX and Community teams to ensure the brand promise matches the customer experience
Serve as a confident voice on the executive team
Hire, lead, and mentor a high-performing brand and creative team
Set clear standards for creative quality and execution
Foster a culture of thoughtful iteration vs. unnecessary reinvention
Qualification
Required
10+ years in brand leadership within CPG, wellness, or lifestyle—ideally across both DTC and retail channels
Proven success in scaling brand equity without compromising taste or creative integrity
Strong creative judgment paired with operational excellence
Ability to toggle between big-picture brand vision and day-to-day execution
Data-informed decision-maker with strong business intuition
Deep understanding of consumer psychology and emotional resonance
Experience working closely with founders and executive teams
Preferred
Experience in subscription-based DTC businesses
Demonstrated ability to build a cult-like brand following
Passion for wellness, rituals, and daily habits
Track record of success during periods of rapid growth
Benefits
Competitive compensation aligned with senior leadership impact
Comprehensive health coverage (medical, dental, vision)
Health & wellness stipend to support your daily rituals
401(k) with company contribution
Flexible, remote-friendly work environment
Unlimited PTO
Product perks
Company
ReMarkable Career
Remarkable Career is a full service, direct hire Executive Search Firm.
2-10 employees
Funding
Current Stage
Early StageLeadership Team
Mark Gonzalez
Chief Executive Officer and Founder
Company data provided by crunchbase