HireBoost · 15 hours ago
Head of Creative Marketing & Video Production \- Roofing Industry
United States
Full-time
Remote
Senior Level
$3,000/mo - $5,000/mo
5+ years expHireBoost is a performance-driven marketing partner specializing in scaling high-growth home service businesses across the U.S., with a strong focus on the roofing industry. The Senior Paid Media Strategist will own and lead high-performance advertising across Google Search and Meta, driving creative direction and delivering high-quality roofing leads.
Staffing & Recruiting
No H1B
Responsibilities
Plan, launch, and manage high-performing roofing ad campaigns across Google Search Ads and Meta (Facebook and Instagram), targeting residential and/or commercial customers
Own and scale daily ad budgets ranging from $100 to $3,000+ based on performance, with a strong focus on profitability and revenue impact
Provide clear creative direction for video ads, image ads, hooks, openers, ad copy, and headlines that drive conversions
Collaborate closely with the internal design team to guide landing page layout and strategy, ensuring alignment with ad messaging and conversion goals
Optimize campaigns daily using performance data, adjusting bids, keywords, targeting, creatives, and funnels to stay within KPIs
Run continuous A/B testing on ads, landing pages, and offers to identify and scale high-performing combinations
Deliver clear, concise weekly performance reports with actionable insights (no fluff)
Stay current on platform updates, advertising trends, and competitor strategies within the roofing and home services space
Qualification
Required
5+ years of experience running paid ads for roofing companies (not just general home services)
Proven ability to generate high-quality roofing leads at a target CPL of $100 ± $50
Currently achieving strong results through Meta Ads and Google Ads (Search + Local Services Ads)
Deep understanding of roofing market behavior, sales cycles, and regional seasonality
Expert-level knowledge of: Google Search Ads: Campaign structure, keywords, bidding, and optimization & Facebook Ads Manager: Campaign setup, audience targeting, retargeting, and conversion tracking
Strong ad copywriting skills tailored to roofing prospects
Ability to provide visual examples of ad creatives and funnel strategies with performance metrics (CPL, CPA, ROAS). Candidates must be prepared to present samples during the interview process
Ability to direct landing page strategy for designers to support ad performance
Self-starter who can work independently and drive results without constant oversight
Experience with landing page builders (e.g., ClickFunnels, Unbounce, Instapage)
Familiarity with roofing CRMs (e.g., JobNimbus, AccuLynx)
Knowledge of platform compliance and advertising rules for roofing and construction
Candidates must bring examples of Meta ad creatives and funnels they've personally used, with proven success in achieving strong CPL and CPA metrics in the roofing space
They must take full ownership of the creative direction, guiding the team on what they need (assets, scripts, design, etc.) rather than waiting for instructions
The candidate must bring proven Meta ad results to the table and be able to share examples, whether by hiding sensitive details or under NDA if needed
Benefits
Bonuses & stock options
Revenue Share: Starts at 1%, moves to 2% based on performance and consistency
Long-term partnership path with structured growth opportunities
100% remote from anywhere in Latam
Company
HireBoost
For startups & digital companies: Helping you recruit top talent in Latin America and beyond.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase