Project Solar · 23 hours ago
Email & SMS Marketing Specialist
United States
Full-time
Remote
Entry, Mid Level
$60K/yr - $80K/yr
2+ years expProject Solar is seeking a data-driven and creative Email & SMS Marketing Specialist to own their retention channels. The role involves managing the end-to-end execution of email and SMS campaigns to nurture the customer base and drive repeat revenue through personalized communication.
Energy
Responsibilities
Develop and execute a cohesive content calendar for both Email and SMS channels that aligns with each brand, product launches, promotions, brand storytelling, etc
Identify opportunities to improve the customer journey, moving leads and customers from "interested" to "loyal advocate."
Campaigns: Build, schedule, and deploy email campaigns and promotional SMS blasts
Automations (Flows): Design, build, and optimize automated flows (e.g., Welcome Series, Abandoned Cart, Browse Abandonment, Post-Purchase, Win-Back, etc..)
Ensure all messaging is mobile-optimized and renders correctly across different devices and email clients
Manage list health and hygiene (cleaning unengaged subscribers)
Create detailed customer segments based on purchase behavior, engagement, and demographics to ensure the right message gets to the right person
Write compelling, on-brand copy for subject lines, preview text, body copy, and SMS messages (keeping character limits in mind)
Collaborate with the design team (or use templates) to create visually appealing assets that drive performance
Run consistent A/B tests on subject lines, send times, content, and offers
Track and report on KPIs weekly (Open Rate, Click-Through Rate, Conversion Rate, Revenue per Recipient, Unsubscribe Rate)
Monitor deliverability to ensure we stay out of the spam folder
Ensure full compliance with CAN-SPAM (Email) and TCPA/CTIA (SMS) regulations to protect the brand legally and reputationally
Qualification
Required
2-4 years of experience in email marketing, preferably in E-commerce
Deep proficiency with ESPs and SMS platforms (e.g., Klaviyo, HubSpot)
Strong writing skills with the ability to adopt a specific brand voice
Ability to interpret data and turn it into actionable insights (Excel/Google Sheets proficiency)
Basic knowledge of HTML/CSS for email template troubleshooting is a plus
Zero tolerance for typos or broken links; you check everything three times before sending
Preferred
Experience with graphic design tools (Canva, Photoshop, Figma)
Experience with loyalty programs (e.g., Yotpo, LoyaltyLion)
Company
Project Solar
Project Solar is a solar technology company that offers solar products and services.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$23MKey Investors
Left Lane Capital
2022-08-05Series A· $23M
Leadership Team
Trevor Hiltbrand
Chief Executive Officer
Matthew Smith
Co-Founder/President
Recent News
Company data provided by crunchbase