SharkNinja · 7 hours ago
Paid Media Manager
Needham, MA, United States
Full-time
Onsite
Mid, Senior Level
$75K/yr - $135K/yr
6+ years expSharkNinja is a global product design and technology company, and they are seeking a Paid Media Manager to drive their paid media strategy across various channels. The role involves overseeing campaign execution, optimizing performance, and leading a high-performing team to achieve ambitious revenue goals.
BeautyConsumer ElectronicsConsumer GoodsRetail
Responsibilities
Define and own the paid media strategy for North America across Paid Social (Meta, Instagram, TikTok, Snapchat, TikTok Shop, Meta Shop) and PPC (Search, Shopping, Display/Programmatic & YouTube)
Set channel- and category-level strategies aligned to revenue, ROAS, and cost efficiency targets
Accountable for key paid media performance metrics versus forecast, with a focus on Revenue, ROAS, and Cost%
Establish Paid Social and Display as scalable acquisition channels and grow their share of revenue mix
Oversee day-to-day campaign execution, optimization, and platform hygiene to ensure a best-in-class approach across all paid media channels
Ensure the team applies a rigorous, data-driven methodology to testing, automation, audience activation, and efficiency improvements
Analyze and manipulate performance data to identify optimization opportunities, growth levers, and risks
Identify, test, and scale new opportunities across platforms, formats, audiences, and creative, applying learnings into BAU activity
Monitor and analyze competitor activity and evolving platform capabilities
Partner closely with the marketing measurement team to evolve tracking and attribution strategies in response to privacy, cookie loss, and platform changes
Define and execute a first-party data acquisition and activation strategy to improve targeting and performance
Deliver clear, actionable reporting and insights on daily, weekly, and monthly performance versus KPIs and forecasts
Regularly present performance, strategy, and growth opportunities to senior stakeholders
Continuously challenge assumptions using data, testing, and experimentation to drive innovation and long-term growth
Manage, mentor, and inspire the Paid Media team, fostering a culture of high performance, development, and learning
Identify skill and knowledge gaps and ensure training, upskilling, and career development plans are in place
Build and maintain strong relationships with platform partners (Google, Meta, TikTok, etc.) and agency/tech partners, developing joint roadmaps to hit targets
Collaborate cross-functionally with Performance Marketing, DTC/Ecommerce, Marketing, Commercial Finance, Trading, Conversion, Organic Social, and Influencer teams to drive holistic growth
Stay up to date with industry trends and platform developments, sharing knowledge and best practices with the wider team
Qualification
Required
6+ years of hands-on experience across Paid Media, including Paid Social and PPC (Google & Meta essential)
3+ years' experience managing and developing a successful, high-performing team
Proven experience owning and optimizing large budgets (e.g., $1M+/month)
Strong commercial acumen with a clear focus on revenue growth and efficiency
Advanced analytical and data manipulation skills with a deep understanding of measurement and attribution
Experience working in an eCommerce/DTC environment is essential
A motivated self-starter who is ambitious, curious, and passionate about testing new ideas
Strong interpersonal and communication skills, with the ability to influence and collaborate across diverse teams
Thrives in a fast-paced environment and can successfully manage multiple priorities
Preferred
Experience with Google Analytics, Looker/Data Studio, SA360, and platform certifications (Google Ads/Bing) are advantageous
Benefits
Medical insurance
Dental insurance
Vision insurance
Flexible spending accounts
Health savings accounts (HSA) with company contribution
401(k) retirement plan with matching
Employee stock purchase program
Life insurance
AD&D
Short-term disability insurance
Long-term disability insurance
Generous paid time off
Company holidays
Parental leave
Identity theft protection
Pet insurance
Pre-paid legal insurance
Back-up child and eldercare days
Product discounts
Referral bonus program
Competitive health insurance
Retirement plans
Wellness programs
SharkNinja product discounts
Company
SharkNinja
SharkNinja is a consumer goods company that offers beauty, home care, kitchen appliances, and outdoor electronic products.
1001-5000 employees
H1B Sponsorship
SharkNinja has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (40)
2024 (33)
2023 (18)
2022 (22)
2021 (29)
2020 (24)
Funding
Current Stage
Public CompanyTotal Funding
$1.2BKey Investors
CDH Investments
2025-08-20Post Ipo Secondary· $638M
2024-03-19Post Ipo Secondary· $272.13M
2023-12-04Post Ipo Secondary· $286.47M
Leadership Team
Mark Barrocas
Chief Executive Officer
Adam Quigley
EVP, Chief Financial Officer
Recent News
Benzinga.com
2026-01-23
2026-01-21
Company data provided by crunchbase