TOMRA · 9 hours ago
Area Sales Manager - Midwest
Grand Rapids, MI
Full-time
Onsite
Mid, Senior Level
$86K/yr - $125K/yr
5+ years expTOMRA Food is a multinational organization and a leading provider of sensor-based sorting solutions for the food industry. As an Area Sales Manager, you will drive business growth by managing sales operations, building customer relationships, and delivering tailored solutions to exceed sales targets.
Machinery ManufacturingManufacturingRecycling
Responsibilities
Manage the sales territory and be responsible for achieving ambitious sales targets and ensuring strong customer satisfaction
Responsible for the full sales process from prospecting to closing and hand off to the project delivery teams
The ASM will lead daily sales activities to meet ambitious targets and build a sustainable pipeline, ensuring accurate and timely CRM updates and reliable monthly, quarterly, and annual sales forecasts
Operate within a consultative sales model by building strong customer relationships, understanding business needs, and aligning high-technology solutions to drive value, financial benefit, and differentiation
Act as the voice of the customer by understanding market and customer needs, delivering tailored value, and identifying or escalating opportunities for future development
The ASM must build and maintain strong, multi-level relationships within customer organizations to generate trust, high engagement, and credibility for both the role and the company
The ASM will be responsible for providing detailed local market intelligence (trends, competitors, etc.) to work into our planning
Plan and collaborate with colleagues on trade show and congress selection and participation, social media content, speaking engagements, and media/PR activities to support branding and growth objectives
Be the champion to ensure customer satisfaction within the territory
Close co-operation alignment with pre and post sales teams including service to ensure ongoing success and satisfaction
Develop and execute 1-3 plans for the territory and assist on building of rolling 5-year strategic plans for growth. This includes identifying new opportunities for development
Must be a self-starter and able to work under own initiative
Promote a 'Safety First' culture throughout the company, our customers, and our industry
Qualification
Required
BS in Mechanical, Industrial, Manufacturing or Electrical Engineering. Also considered B.S. in Business, Economics, Agricultural, Engineering
5-10 years plus of experience in selling large capital industrial equipment
Proficiency in sales software and CRM systems
Strong knowledge of industry and market trends, with demonstrated experience managing large sales territories and key accounts
Competent with Microsoft Office – Word, Excel and Outlook
Excellent written and verbal English communication, with strong interpersonal skills
Analytical and strategic thinking abilities
Ability to work in an open office environment as well as industrial customer worksites
Ability to work in Food processing plants, farms, cold storage facilities, and outside in high/low temperatures
Ability to travel domestically approximately 50% and internationally on occasion
Must have or be able to obtain a valid passport
Preferred
Knowledge of and experience selling into the food processing industry, with a strong regional network across key food categories, is strongly preferred
Benefits
Comprehensive medical, dental, and vision plans with 100% employee premium coverage
31 days of PTO annually (vacation, sick, and holidays), increasing with tenure
401(k) with 100% match on the first 4% of your contributions
8 weeks of fully paid parental leave for eligible employees
Up to 4 days of paid bereavement leave to support employees during personal loss
Employee Assistance Program supporting mental, emotional, and financial well-being
Inclusive culture that values diversity, well-being, and teamwork
Global career growth opportunities with strong internal promotion record
Company
TOMRA
TOMRA creates sensor-based solutions for optimal resource productivity.
5001-10000 employees
Funding
Current Stage
Public CompanyTotal Funding
$428.12MKey Investors
Latour
2025-10-22Post Ipo Debt· $74.69M
2025-06-16Post Ipo Debt· $100.84M
2024-12-06Post Ipo Debt· $158.63M
Leadership Team
Steve Mellbye-Stølen
Vice President, Head of Design & System Architecture
Lars Enge
EVP, TOMRA Recycling
Recent News
2025-12-08
Morningstar.com
2025-11-27
Portugal News
2025-11-20
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