SmartyPants Vitamins · 19 hours ago
Paid Media Manager
El Segundo, CA
Full-time
Onsite
Mid, Senior Level
$104K/yr - $126K/yr
5+ years expSmartyPants Vitamins is a dynamic and fast-growing supplement company focused on providing premium all-in-one vitamins for the entire family. They are seeking a Paid Media Manager who will be responsible for developing and executing media strategies that support brand initiatives and drive upper-funnel growth.
E-CommerceHealth CareNutrition
No H1B
Responsibilities
Build and execute comprehensive media plans to support brand initiatives and upper-funnel marketing
Develop media plans with strategic rationale and channel planning that leverages tools and data to provide ideal budget allocations
Drive social-first approach to scale brand awareness, with focus to Meta, TikTok and TikTok Shop strategies
Accountable for all operational aspects of the media campaign process including trafficking, budget management, media actualization, and creative asset management
Monitor and report upper-funnel KPIs (Reach, Awareness, Brand Lift, Engagement) and translate their relevance to business outcomes (HHP, Awareness, Share Growth)
Stay ahead of platform trends, algorithm changes, and new product features to drive early adoption and innovation
Act as the GTM media lead, project managing all plans to ensure successful execution of brand campaigns
Gather asset requirements and share best-in-class creative recommendations, clearly communicating needs to Brand Comms and creative partners to ensure fully optimized assets are delivered on time
Partner with the Brand Comms Manager to test and optimize creative assets for performance, leveraging both AI-generated and human-developed content, and champion early adoption of emerging AI creative tools
Manage external media partners and agencies to ensure flawless execution and innovation
Partner with Ecommerce Manager to execute a comprehensive TikTok Shop growth strategy aligned with brand goals
Guide agency on TikTok Shop paid media and affiliate program strategies
Stay ahead of platform updates, trends, and algorithm changes to maximize visibility and sales
Manage and reconcile budgets monthly. Monitor performance and adjust budgets to optimize for key business metrics
Reflect and monitor updates to upper-funnel tactic budgets across internal and external documentation. Adjust budgets based on performance and recommend creative iterations as necessary
Qualification
Required
5-7 years of experience in full-funnel media planning or a related role
Strong understanding of upper-funnel media channels and digital marketing metrics
Deep expertise in Meta, TikTok, and TikTok Shop; hands-on keyboard experience is preferred
Proven experience managing and optimizing media budgets, including monthly reconciliations and pacing adjustments
Demonstrated ability to analyze upper-funnel KPIs (reach, awareness, engagement, etc.) and connect them to performance metrics
Experience briefing and trafficking creative assets for digital campaigns, ensuring brand consistency and timely delivery
Exceptional project management and organizational skills
Excellent communicator, able to translate performance insights into strategic recommendations for leadership and cross-functional teams
Ability to work effectively in a fast-paced, collaborative environment
Fully embodies our core SmartyPants cultural values of Smart, Simple, True, Together
Benefits
Robust benefits package with employer contribution
Monthly wellness perks
Flexible work hours
FREE SmartyPants Vitamins plus a friends & family discount
Dog-friendly office
Casual dress code & open office environment
Volunteer opportunities
A rewarding career at a company with a strong mission, great culture, and super fun, passionate people
Company
SmartyPants Vitamins
SmartyPants Vitamins offers gummy vitamins that include multivitamin, omega-3, and vitamin D supplements for kids and adults.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$19.5MKey Investors
CircleUp
2020-11-25Acquired
2019-04-23Series Unknown
2015-07-30Series Unknown· $12.56M
Leadership Team
Saeed Manoochehri
Chief Financial Officer
Recent News
Company data provided by crunchbase