Historic Pearl · 21 hours ago
Senior Brand Coordinator
San Antonio, TX, US
Full-time
Onsite
Mid, Senior Level
3+ years expSilver Ventures is dedicated to transforming San Antonio through innovative shared experiences in food and learning. The Senior Brand Coordinator will enhance consumer engagement at Pearl and Hotel Emma by developing insight-driven marketing strategies and optimizing the consumer journey across all touchpoints.
Food and BeverageHotelReal EstateRestaurants
Responsibilities
Leverage site traffic and EAT/SHOP revenue to make strategic recommendations on how the team can continually optimize marketing efforts and improve conversion across channels
Utilize site traffic by zone to understand consumer’s physical journey around property and make recommendations on signage, programming, etc
Lead the implementation of a digital asset management practice to improve the creative workflow and ensure branding compliance across all teams (Silver Ventures, Pearl, Hotel Emma, Potluck, Oxbow and La Babia Cattle Company)
Develop briefs and performance reports for marketing campaigns and signature brand activations
Creates and implements action plans based on analyzing the consumer experience through data (including physical traffic, digital engagement, revenue, reservation platforms, and guest feedback)
Accountable for website updates and supporting website maintenance across the Silver Ventures portfolio (Pearl, Hotel Emma, Silver Ventures, Potluck, Oxbow and La Babia Cattle Company)
Manages audience personas, developing robust profiles of our consumers leveraging both primary and secondary research
Implements and optimizes SEO and SEM for Pearl, leveraging best practices on keyword optimization, metadata application, and paid search strategies
Partner with Marketing team and IT on the creation and implementation of a CRM database across newsletter subscribers, social media followers, loyalty program participants, and restaurant reservation platforms
Present performance reports and consumer insights to partners and internal stakeholders, including leadership team members
Manage creative asset lifecycle – intake, organization, tagging, distribution, usage compliance, and archiving of assets
Develop and train team on naming conventions for digital assets including branding, photo, and video assets
Qualification
Required
Minimum three (3) years of experience in account service, strategic planning, or consumer insights at a marketing/advertising agency, OR in a brand management department
Ability to manage multiple priorities and meet deadlines in a fast-moving environment
Understanding of digital and web platforms and best practices
Experience with conducting and reporting primary and secondary consumer research
Active knowledge of industry, technology, and consumer trends
Proficient in use of Google Analytics
Proficient in use of Microsoft Excel, Word and PowerPoint
Bachelors degree required
Preferred
Experience with Placer AI, Marqii, Ovation, Avero, Neilsen, MRI-Simmons
Experience with AI
Experience writing copy
Masters degree
Company
Historic Pearl
Pearl is a dynamic neighborhood built around the historic Pearl Brewery, which operated from 1883 to 1999.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Mesha Millsap
Chief Executive Officer
Christina Puente-Sandoval, SHRM-CP
People & Culture Strategic Partner
Recent News
San Antonio Business Journal
2025-02-06
2024-10-27
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