Airbnb · 18 hours ago
Lead Influencer, LATAM
United States
Full-time
Remote
Senior Level, Lead/Staff
$160K/yr - $200K/yr
10+ years expAirbnb is a global hospitality company that connects hosts and guests for unique stays and experiences. They are seeking a Lead Influencer for the LATAM communications team to develop and implement a regional influencer strategy that enhances brand visibility and engagement. This role involves collaborating with local teams, managing influencer relationships, and executing campaigns across social media platforms.
HospitalityMarketplaceMobile AppsPropTechTravelTravel Accommodations
Responsibilities
Lead the development and implementation of a regional advanced social influencer strategy, collaborating with cross-functional teams and partners to establish ambitious goals and define influencer roles
Work with local country teams to cultivate and manage relationships with social-first content creators and influencers
Help oversee external agencies across the entire region, to foster an environment that inspires and facilitates authentic storytelling, and ensures the delivery of best-in-class content
Conduct comprehensive research on influencer insights, delving into target audience behaviors and preferences, and staying abreast of emerging trends to inform influencer selection and content strategies
Play a pivotal role in identifying trends, opportunities, and social conversations, leveraging insights to execute timely strategies
Implement a sophisticated approach to monitoring, tracking, managing, and analyzing influencer campaigns, utilizing advanced analytics tools such as CreatorIQ ,Sprinklr, etc
Provide expert consultation on local influencer strategies, offering best practices and ensuring alignment with global strategies and campaigns
Stay ahead of industry advancements and integrate innovative technologies and tools into influencer management processes, enhancing efficiency, effectiveness, and the overall impact of influencer campaigns
Establish the brand and the influencer management team as thought leaders in the industry
Foster strategic partnerships and collaborations with key players in the influencer marketing ecosystem that elevate the brand's influencer program to new heights
Expertly navigate competing internal priorities to develop a cohesive, strategic, and balanced influencer roadmap for the LATAM region
Qualification
Required
10+ years experience in influencer work
Bachelor's Degree
Deep knowledge and expertise in building and executing influencer strategies across Instagram, TikTok and YouTube in LATAM markets
Direct relationships with key creator talent and representation in LATAM, broadly or in a specific market
Know-how in creating influencer strategies focusing on brand reputation in LATAM
Comfortable with working across different countries and cultures
Experience with working across different markets and an understanding of the regional influencer landscape in LATAM
Proven experience in building and managing networks of agency partners across countries
Proven body of work and direct 1:1 experience working with influencers, including passion-based and tech/ product for large-scale and bespoke brand collaborations
Fluency in both written and spoken English and Spanish is a must, Portuguese a plus
Excellent writing and verbal communication skills
Experience working with and managing multiple stakeholders
Excellent attention to detail
A passion for pop culture and trends
Working knowledge and familiarity with social listening and influencer management tools i.e. Sprinklr, CreatorIQ
Located in LATAM or US-Miami
Benefits
Bonus
Equity
Benefits
Employee Travel Credits
Company
Airbnb
Airbnb is an online community marketplace for people to list, discover, and book accommodations through mobile phones or the Internet.
5001-10000 employees
H1B Sponsorship
Airbnb has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (234)
2024 (176)
2023 (160)
2022 (270)
2021 (250)
2020 (274)
Funding
Current Stage
Public CompanyTotal Funding
$6.44BKey Investors
VERSO CapitalJP Morgan ChaseFirstMark
2020-12-10IPO
2020-04-14Debt Financing· $1B
2020-04-06Private Equity· $1B
Leadership Team
Brian Chesky
Co-founder & CEO
Nathan Blecharczyk
Co-founder / Chief Strategy Officer
Recent News
2026-01-20
2026-01-17
Company data provided by crunchbase