Crunchyroll · 20 hours ago
SVOD Strategy Director - Line of Business Management
Los Angeles, California, United States
Full-time
Hybrid
Director/Executive
$170K/yr - $210K/yr
12+ years expCrunchyroll is a leading platform delivering anime and manga content to a global audience. They are seeking a strategic leader to optimize the performance of their SVOD line of business, focusing on pricing, packaging, promotions, and distribution to enhance subscriber growth and lifetime value.
Subscription ServiceVideo
Responsibilities
Track and assess SVOD performance across the subscriber lifecycle; identify the biggest levers to grow subscribers and LTV
Set the strategic principles and guardrails for pricing, packaging, promotions, and distribution to guide Growth, Go-to-Market, and Partnerships teams
Work with Finance, Product, and regional teams to evaluate region-specific pricing and promotional opportunities and model their impact
Lead inputs to quarterly business reviews; report on performance, outcomes of recent initiatives, and next priorities
Monitor competitor moves, market shifts, and industry innovation to spot optimization opportunities
Establish clear testing and measurement frameworks for commercial levers (e.g., price elasticity, promotional cadence)
Align with SVOD Strategy and Membership teams to prioritize initiatives that drive measurable growth
Support ad-hoc strategic projects for senior leadership
Qualification
Required
12+ years of experience in strategy consulting, investment banking, or corporate strategy at a media or technology company, including 2+ years of SVOD experience
Strong experience shaping pricing, packaging, promotions, and monetization strategy for a subscription product
Advanced analytical and financial modeling skills, including sensitivity analysis to isolate the impact of key commercial levers on subscriber and financial performance
Deep understanding of subscriber lifecycle metrics (acquisition, retention, churn, LTV) and how to influence them
Experience building testing and measurement frameworks (e.g., price elasticity, promotional effectiveness)
Experience partnering closely with Finance, Product, Growth, and regional teams in a matrixed organization
Ability to translate market trends, competitor activity, and industry shifts into actionable strategy
Exceptional communication skills with experience presenting insights and recommendations to C-level stakeholders
Preferred
Prior experience in digital retail, subscription services, advertising, or e-commerce is a plus
Passion for streaming, entertainment, gaming, or anime is a plus
Advanced degree (MBA or equivalent) with emphasis on strategy, operations, and leadership
Benefits
Receive a great compensation package including salary plus performance bonus earning potential, paid annually.
Flexible time off policies allowing you to take the time you need to be your whole self.
Generous medical, dental, vision, STD, LTD, and life insurance
Health Saving Account HSA program
Health care and dependent care FSA
401(k) plan, with employer match
Employer paid commuter benefit
Support program for new parents
Pet insurance and some of our offices are pet friendly!
Company
Crunchyroll
Crunchyroll is a video service provider for Japanese animated productions and Asian media services. It is a sub-organization of Ellation.
1001-5000 employees
H1B Sponsorship
Crunchyroll has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (23)
2024 (15)
2023 (6)
2022 (8)
Funding
Current Stage
Late StageTotal Funding
$26.8MKey Investors
Otter MediaTV Tokyo
2020-12-09Acquired
2015-11-20Series Unknown· $22M
2010-03-25Series Unknown· $0.75M
Leadership Team
Punnoose Isaac
SVP and Head of Center for Data and Insights
Monique Barash
VP, People & Capabilities
Recent News
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2026-01-13
2026-01-11
Company data provided by crunchbase