Vitality Guard Insurance · 19 hours ago
Executive Personal Brand & Media Strategist (CEO-Focused)
United States
Full-time
Remote
Senior Level
5+ years expVitality Guard Insurance is seeking an experienced Executive Personal Brand & Media Strategist to support the public-facing positioning of two company CEOs. This role focuses on executive credibility, thought leadership, and media presence, requiring the candidate to develop distinct executive brand voices and create compelling narratives for various media formats.
Insurance
Responsibilities
Develop and maintain distinct executive brand voices for two CEOs
Create and refine business personas for media, publications, and speaking opportunities
Ghostwrite and/or oversee ghostwriting for:
Thought leadership articles
Op-eds
Magazine features
Executive bios and media kits
Translate interviews and conversations into polished, publication-ready content
Collaborate with PR firms and media partners on positioning and pitch strategy
Ensure consistency and clarity across all public-facing executive materials
Advise on media opportunities, panels, awards, and speaking engagements
Manage timelines and deliverables in coordination with internal support staff
Qualification
Required
5+ years experience in personal branding, executive communications, PR, or ghostwriting
Demonstrated experience working with CEOs, founders, or senior executives
Strong ability to capture and differentiate multiple leadership voices
Excellent writing and storytelling skills with a business-first mindset
Strategic thinker with attention to detail and confidentiality
Organized, proactive, and comfortable working at the executive level
Preferred
Experience supporting multiple executives simultaneously
Familiarity with business publications and PR workflows
Background working with leadership teams or founder-led companies
Experience positioning both male and female executives effectively
Company
Vitality Guard Insurance
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase