VML · 18 hours ago
Social Analytics Manager
Detroit, MI
Full-time
Hybrid
Mid, Senior Level
$75K/yr - $180K/yr
5+ years expVML is a leading creative company that combines brand experience, customer experience, and commerce. They are seeking a Social Analytics Manager who will focus on client-level social campaign measurement and reporting, transforming complex social data into actionable insights that drive business growth.
AdvertisingMarketing
Responsibilities
Be responsible for managing raw data collection from multiple sources (Facebook, Instagram, X/Twitter, LinkedIn, TikTok, Threads, YouTube, etc.) and perform analysis to identify key insight
Work with team members to produce actionable deliverables (e.g. weekly, monthly, quarterly, scorecards, ad hoc and project summary reports) to support strategic planning activities
Translate complex data sets into clear, actionable insights for stakeholders (marketing, product, PR, and leadership teams)
Conduct interim and post-campaign analyses
Help write preliminary and final reports with clear insights and recommendations
Present project specific findings to team members and clients and collect feedback
Interprets industry and historic customer data and trends to provide insight into both completed projects as well as strategy for future efforts
Demonstrate curiosity for the subject matter and the ability to connect results to implications for the business
Help manage multiple projects concurrently, with accuracy and efficiency
Turn business objectives into measurable project goals
Quickly grasp and retains focus on key issues
Articulate key program objectives, measurement strategy, and relevant results that drive to insights
Understand data quality and coverage issues
Qualification
Required
5+ years of experience in social media analytics, preferably in the automotive or consumer goods industry
Bachelor's degree in Marketing, Data Analytics, Communications, or related experience
Proficient in Pivot Tables or other data visualization tools
Experience with organic and paid performance tracking (e.g., Meta Ads Manager, LinkedIn Campaign Manager, Native Social Platform Analytics)
Highly proficient with Microsoft Tools (Word, Excel, PowerPoint)
Knowledge of automotive industry trends and digital consumer behavior
Strong understanding of social media platforms, KPIs, and content strategies
Familiarity with social listening tools and CRM/social integration
Exceptional attention to detail, with the ability to manage multiple projects and meet tight deadlines
Strong storytelling and presentation skills — able to translate data into insights and insights into action
Benefits
Competitive benefits package
Company
VML
VML is a global powerhouse born from the unification of Wunderman Thompson and VMLY&R — two of the world's most powerful and accomplished creative agencies with complementary capabilities and geographic strengths.
10001+ employees
H1B Sponsorship
VML has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (7)
2024 (5)
2023 (11)
2022 (13)
2021 (7)
2020 (9)
Funding
Current Stage
Late StageTotal Funding
unknown2013-10-15Acquired
Leadership Team
Tripti Lochan
Co-Chief Executive Officer Asia
Heather Physioc
Chief Discoverability Officer
Recent News
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