Colburn School · 14 hours ago
Director of Performances and Rentals Marketing
Los Angeles, California, United States
Full-time
Hybrid
Director/Executive
$110K/yr - $145K/yr
10+ years expColburn School is a world-renowned performing arts institution located in downtown Los Angeles. They are seeking a Director of Performance and Rental Marketing to lead marketing initiatives aimed at expanding audiences and increasing revenue for performances and rentals as they prepare for the opening of new facilities in 2027.
Higher Education
Responsibilities
Develop and implement comprehensive marketing plans to drive ticket sales and meet revenue goals for over 350 performances each year across multiple venues
Manage the performance marketing budget and track ROI on marketing spend
Participate in rollout of new creative identity for Colburn marketing materials
Develop and execute audience segmentation strategies to grow attendance and engagement:
Tailor campaigns to first-time attendees, lapsed patrons, and multi-buyers
Customize marketing campaigns based on customer preferences such as chamber music, orchestra, dance, etc
Implement dynamic pricing and demand management strategies to optimize ticket sales
Develop and execute group sales marketing campaigns
Work with Philanthropy team to establish membership program
Develop annual package and subscription offers
Create add-on experiences connected to events, building on successful work with the Café to offer pre-concert dinners and teas
Research competitor pricing, establish annual ticket pricing, and adjust hall scaling as needed, potentially in consultation with pricing consultants
Work with community partners to develop programs offering discounted and complimentary tickets to performances
Input and analyze data for pro formas and financial reporting
Partner with the other members of the Marketing and Communications Team to create compelling marketing and engagement content. Contribute ideas, develop content, and test effectiveness
Participate in tactical execution of all marketing campaigns, which includes:
Working with designers to produce digital and print collateral
Drafting marketing copy for email, web, advertisements, brochures, radio, and other assets
Placing digital and print advertising, including execution of Facebook and Instagram ads and Google search ads and working with digital marketing agency
Creating promotional emails
Working with mailhouse to execute promotional mailings
Soliciting cross-promotional partnerships for marketing support or sponsorship opportunities
Present regular reports to executive leadership, highlighting key metrics, successes, challenges, and opportunities for optimization
Direct and oversee the performance marketing team (Senior Marketing Manager, Performance Marketing Coordinator)
Support the Senior Marketing Manager in oversight of the box office contractor and staff
Serve as a core member of the Marketing and Communications team and collaborate closely across departments, including Philanthropy and Performances and Events
Attend performances and represent the Marketing and Communications department at institutional events
Perform other duties as assigned
Collaborate with the General Manager, Events and Rental Director, and others to market facility rentals, catering, concessions, merchandise, and meet revenue targets. Working as a team, determine targets and priorities for rental marketing
Lead the development of rental marketing materials and campaigns encompassing website content, social media, and email marketing
Partner with designers to create cohesive and effective rental marketing assets
Play a key role in preparing for the 2027 opening of Colburn’s new performance facilities:
Collaborate on the development of key marketing vehicles, including a new website and print brochure
Strategically adjust ticket pricing and comp policies to influence audience behavior pre-opening
Work with strategic partners to define marketing relationships and box office operations
Oversee hiring and training of in-house box office staff
Support implementation of the new ticketing database
Set performance metrics and track progress toward opening goals
Qualification
Required
10 or more years of experience in performance marketing for a performing arts presenter, orchestra, opera company, or equivalent organization, including 3 or more years at a director-level or equivalent
Track record of planning, forecasting, and achieving ticket revenue goals of $1 million or more
Experience supervising a box office team or working closely with the box office on operations, processes, and customer service
Experience with dynamic pricing
Experience in digital marketing including social media campaigns, email marketing, and search engine optimization (SEO), understanding of best practices in digital content
Understanding of audience segmentation, loyalty programs, and pricing strategy to drive revenue
Familiarity with ticketing systems and CRM databases such as Tessitura, Spectrix, AudienceView etc
Expertise in analyzing marketing data and turning insights into actionable strategies that drive ticket sales and engagement
Preferred
Bachelor's degree
Benefits
Medical, dental and vision insurance plans
Long Term and Short-Term Disability
Life Insurance
Paid vacation and sick leave
403(b)-retirement plan with a generous employer matching contribution
Company
Colburn School
The Colburn School is a world-renowned performing arts institution located in the heart of downtown Los Angeles.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Sel Kardan
President & CEO
Maeesha Merchant
Executive Vice President, Chief Financial and Operating Officer
Company data provided by crunchbase