Ashley Furniture Industries · 16 hours ago
General Sales Manager
Folsom, CA
Full-time
Onsite
Mid, Senior Level
$70K/yr - $70K/yrAshley Furniture Industries is the largest manufacturer of home furnishings in the world, and they are seeking a General Sales Manager to build and support a high-performing sales culture. The role involves recruiting and developing talent, analyzing sales data to inform strategies, and ensuring exceptional customer service to drive store sales and profitability.
FurnitureManufacturing
Responsibilities
Recruit, onboard, train, supervise, develop, and motivate a team of Assistant Sales Managers, sales associates, cashiers, customer service, and support staff
Cultivate a positive and collaborative work environment that fosters high performance and low turnover
Conduct or oversee performance reviews and provide ongoing coaching and development opportunities
Ensure strategic engagement – e.g. lead huddles that align every decision in the store with the company strategy
Serve as a role model of Ashley’s Core & Growth Values
Design/shape the vision for training content provided to all associates
Develop and implement sales and promotions to achieve sales targets and exceed revenue goals
Analyze sales data and identify areas for improvement
Motivate and coach store team to deliver exceptional customer service and close sales
Develop sales and profit goals
Help establish Ashley as the premier destination in the market for home furnishings
Have a strong understanding of selling system/ standards for selling aligned to company strategy – high performing sales culture
Use of analytics/ insights to take advantage of hidden opportunities/ improve selling
Sell consistently to every guest and align selling strategy with company standards (e.g. we are not a discount seller)
Ensure smooth operation of all store functions, including merchandising, inventory management scheduling and cash handling
Maintain a clean, organized and visually appealing showroom environment
Negotiate contracts and manage relationships with vendors and suppliers
Manage and optimize inventory levels to meet customer demand and minimize cost
Create enticing visual presentation (e.g. knowing what “good” looks like and partnering with the visual team to optimize) and consistent maintenance of the store
Help create general associate standards and support for the guest
Participate in training program for sales and operations activities (e.g. selling is more than just active engagement with the guest – store must be set right to win)
Provide relevant insights on offers, assortment and selling process/ standards, etc. to ensure success is expanded
Pursue opportunities to reduce waste (cost) and enable reinvestment in the business (growth)
Inventory management (protect profit everywhere to enable continued investment in sales drivers)
Assortment optimization (e.g. velocity walks/ optimizing the floor to win in the local market)
Maintain an efficient warehouse and product lifecycle plan (e.g. manage costs and ensure relevant assortment on the floor)
Foster a customer-centric culture throughout the store
Exceed customer expectations by providing exceptional service and resolving any issues promptly and professionally
Empower store team to resolve customer issues efficiently and with empathy
Track and analyze customer feedback to identify areas for improvement
Develop and maintain strong relationships with customers, building loyalty and repeat business
Develop and manage store budgets, ensuring, efficient and responsible use of resources
Monitor key financial metrics and track progress against targets
Report financial performance to management
Demonstrate the company’s core growth values in the performance of all job functions
Qualification
Required
Experience in recruiting, onboarding, training, supervising, and developing a team
Ability to cultivate a positive and collaborative work environment
Experience conducting performance reviews and providing coaching and development opportunities
Strong understanding of sales data analysis and identifying areas for improvement
Ability to motivate and coach a store team to deliver exceptional customer service
Experience in developing and implementing sales and promotions to achieve sales targets
Knowledge of merchandising, inventory management, scheduling, and cash handling
Experience in negotiating contracts and managing relationships with vendors and suppliers
Ability to maintain a clean, organized, and visually appealing showroom environment
Experience in financial management and budgeting
Ability to track and analyze customer feedback to identify areas for improvement
Demonstrated ability to foster a customer-centric culture
Preferred
Experience in the home furnishings industry
Strong understanding of selling systems and standards aligned to company strategy
Experience in community engagement and building customer loyalty
Ability to create enticing visual presentations in collaboration with the visual team
Experience in inventory management and assortment optimization
Benefits
Health
Dental
Vision
Life/Disability
Flexible Spending Accounts
401(k)
Paid Holidays
80 hours paid vacation
40 hours of California Paid Sick Leave
Company
Ashley Furniture Industries
Ashley Furniture Industries is the furniture manufacturer, delivering home furnishing values, stylish furnishings, and home decor.
Founded in 1945
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Richard Teachout
Chief Technology Officer
Recent News
Seattle TechFlash
2025-12-14
2025-10-30
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