aytm · 4 hours ago
Senior Growth Marketing Manager REMOTE FROM ANYWHERE IN THE USA
United States
Full-time
Remote
Senior Level
$120K/yr - $140K/yr
7+ years expaytm is looking to hire a proven Sr Growth Marketing Manager to join their growing marketing team. This role is responsible for building a sustainable revenue growth engine, increasing brand awareness, generating sales-ready leads, and maintaining a consistent revenue pipeline for the sales organization.
Market Research
Responsibilities
Works alongside the Growth Marketing team to hit marketing KPIs around MQLs, SQLs, pipeline generation and closed-won revenue
Drives new marketing and sales qualified leads through website CTAs, landing pages, and lead generation campaigns
Builds and optimizes lead nurturing processes utilizing email, webinars, content, paid media, social and other forms of engagement
Drives the creation and execution of ABM initiatives targeting high-value prospects and existing customers for a ‘land an expand’ approach to revenue acquisition
Partners with outside agencies/ contractors to support growth marketing efforts
Own and optimizes the marketing/sales technology stack to support automation and attribution reporting
Manages and maintains customer and prospect database hygiene, segmentation, and lead scoring models
Leads research, strategy and execution of AEO/SEO initiatives
Supports the sales team members through the development and management of sales enablement assets / collateral
Passionate about leveraging AI technology and automation to create scale and efficiency across initiatives and processes
Qualification
Required
Minimum 7+ years of digital marketing experience at a B2B SaaS organization
Highly proficient in HubSpot's marketing automation software
Demonstrated experience in digital ad platforms (Google Ads, LinkedIn)
Fluent in project management software. Asana a plus
History of working effectively in remote, fast-paced and high growth environments
Solid experience creating and executing integrated marketing campaigns using tactics that include live events, webinars, digital advertising, and social networking
Experience building, launching and reporting on campaigns using MA/CRM platforms
Experience with targeting, segmentation, and list acquisition to build prospect lists for demand gen campaigns
Strong understanding of the role that content plays in the B2B buyer's journey
Familiarity with the technical sales cycle and how to employ marketing communication strategies to nurture leads, drive adoption, and accelerate growth
Must be a self-starter and must be able to work individually and with diverse teams
Relationship management skills with ability to build rapport, influence, and deepen relationships with stakeholders
Preferred
Experience working in the Market Research / Consumer Insights industry a plus
Remote work experience is preferred, but not required
Benefits
Unlimited, responsible PTO - With a recommended minimum number of days taken each year
$0 deductible Health plans plus dental, vision, and more!
401k retirement - Account with automatic company contributions
Dependent Care - a pre-tax benefit account that you can fund to pay for eligible dependent care services
Professional Development - Bring your professional Development needs to the table and get your career nourished
In-Home Snack allowance - Who doesn’t love some yummies to get you through the day?
Cellphone/Internet credits - Get tax-free credits to use toward your cell phone and internet utilities.
Equipment and Structured Onboarding - We will provide you with the equipment and tools you need, along with great onboarding courses to set you up for success.
Paid Volunteer Time - We support you helping others
Great colleagues and an opportunity to sail into uncharted waters with a profitable company that is changing its industry!
Company
aytm
Some see us as their go-to research connoisseur. Others see us as a self-serve insights buffet.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Lev A. Mazin
CEO & Co-founder
Laura DeCamillo
Director, Agency Partnerships
Company data provided by crunchbase