Health First · 18 hours ago
Marketing Strategy Specialist
New York, NY
Full-time
Hybrid
Mid, Senior Level
$78K/yr - $113K/yrHealthfirst is a healthcare company focusing on providing comprehensive marketing and communications strategies. The Senior Marketing Strategy Specialist is responsible for executing marketing initiatives, creating sales collateral, and engaging with various stakeholders to enhance member experience and communication efforts.
Health CareHealth InsuranceHome Health CareHospitalMedical DeviceWellness
Responsibilities
Monitors policies/processes and achieves marketing strategy deliverables
Leads or assists with the creation of sales collateral and member engagement materials, such as sales tools, welcome kits, newsletters, member portal, fitness rewards program, birthday emails, member mailings, etc
Leads or assists with the development of digital and traditional outreach, communication, and engagement activities
Participate in, assist with, and/or manage ad hoc projects such as member focus groups, annual Go-To-Market planning, and sales training
Identify areas of member experience improvement by reviewing member materials across all product lines
Conduct competitor marketing analysis and provide suggestions for new opportunities
Work in collaboration with other teams to ensure alignment and timely completion of deliverable
Qualification
Required
Bachelor's degree from an accredited institution
Communicate effectively verbally and in writing while demonstrating good grammar, spelling and punctuation skills
Travel to off-site meetings and partnership events primarily in NYC (5 boroughs) and occasionally including Long Island and lower Westchester (with own car preferred and/or occasionally with company car or service)
Attend off-site meetings and partnership events during business hours and occasionally outside of core hours including weekends
Spreadsheet software (Excel preferred) skills to open and read reports, efficiently manage information, search/find, sort/filter, format, insert columns/rows/field, create additional worksheets/tabs and filter
Adept at using the Internet to conduct queries and perform research
Creating presentations and importing data to create tables and graphs from other applications using PowerPoint preferred
Preferred
Marketing experience in one or more of the following: partnership programs, campaigns, and brand engagement/activation
Healthcare industry experience for example: insurance, pharmaceutical, hospital, medical supply, managed long-term care, nursing home, government or other healthcare agency
Strong attention to detail, planning and organizational skills
Capable of articulating conclusions and defending opinions in a persuasive manner when warranted with well-developed data-driven analysis that establishes trust
Ability to prioritize and work efficiently and accurately while working with multiple deadlines
Ability to work in teams and build good working relationships
Excellent presentation and communication skills
Highly motivated self-starter, results orientation and entrepreneurial spirit
Ability to troubleshoot and problem solve with minimal management oversight
Strong analytical or research skills including the ability to create pivot tables in a spreadsheet
Benefits
Medical, dental and vision coverage
Incentive and recognition programs
Life insurance
401k contributions
Company
Health First
Health First provides medical equipment, health care, and insurance services.
Founded in 1995
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Frank Letherby
CEO Community Health Services
Kent Smith
Chair, Interim President & CEO
Recent News
2025-09-02
Seattle TechFlash
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2025-05-27
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