Runna · 9 hours ago
CRM Lead
Strava NY
Full-time
Hybrid
Mid, Senior Level
$125K/yr - $135K/yr
4+ years expRunna is a rapidly growing company focused on building the leading training platform for runners. They are seeking a CRM Acquisition Lead to manage customer communications and drive conversion and retention through lifecycle marketing, working closely with Strava's marketing team to enhance user experience and engagement.
FitnessPersonal DevelopmentSportsTraining
Responsibilities
Build and manage complex customer journeys and automations across both Strava and Runna in our ESP, Iterable, using Email, Push notifications and In-app messages to engage and retain our runners
Set out your own A/B testing schedule - continuously testing content, creative, and journey optimisations to drive better results and hit key team and business goals
Own your campaign reporting, providing clear insights and recommendations to help the team (and wider business) understand CRM’s impact on core KPIs
Explore new tools and technologies, identifying ways to enhance our CRM tech stack and keep us at the cutting edge
Manage and optimise our AI-powered CRM platform (Aampe), sharing key learnings with internal stakeholders and feeding insights back into our broader CRM strategy
Qualification
Required
4+ years of CRM experience — ideally in a B2C app environment, where you've managed campaigns and automations across Email, Push Notifications and In-app Messages
Hands-on experience with marketing platforms like Iterable, Braze, HubSpot or similar ESPs — including building workflows, managing segmentation, and automating campaigns
Comfort owning end-to-end campaigns, from creative brainstorming to building in-platform, scheduling, and reporting
A strong understanding of segmentation strategies and A/B testing best practices, with experience setting up always-on lifecycle automations
Experience using product analytics tools (like Mixpanel) to analyse performance and uncover actionable insights
Preferred
Have basic HTML/CSS skills to tweak email and in-app message designs
Know your way around email deliverability best practices — like inbox placement, sender reputation and reducing spam risk
Have a passion for running, fitness or sport (but no worries if you're just starting your running journey — we love beginners too!)
Have experience working with AI-driven CRM platforms like Aampe
Benefits
Flexible working – we typically spend 2–3 days a week together in our Harvard Square office
25 days holiday, plus bank holidays (which you can take whenever suits you) or unlimited holiday (role dependant)
Runna subscriptions for you and 5 of your friends (get ready to be your friends fave person or save them for xmas presents!)
Strava membership!
Headspace membership https://www.headspace.com/?gad_source=1&gad_campaignid=917256451&gbraid=0AAAAADLlnJ13ARNhVsl4YugLQIySZ0scx&gclid=CjwKCAjwr5_CBhBlEiwAzfwYuKoHVVF5c9aFVO5mwW4rSr5oRsg1NGAq69m-JAJ88TR56x_k1dBSHRoC3A8QAvD_BwE
Money every year to spend on gear, events and the gym!
We’ll give you a voucher to spend on our website so you can buy yourself new Runna kit (and will renew this every year on your work anniversary)
Health insurance (including Dental and Vision) and workplace 401K scheme
Modern Health https://www.modernhealth.com/ is a mental wellness platform and app that combines technology with professional support to improve mental well-being and reduce stress
Carrot fertility support https://www.get-carrot.com/ - this benefits provider can provide inclusive fertility, hormonal health, and family-forming benefits to our global employee population and takes the burden off what we know can be a stressful process.
Company
Runna
We are Runna. We help people to train better and love running.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$9.99MKey Investors
JamJar InvestmentsEka Ventures
2025-04-17Acquired
2023-11-27Seed· $6.32M
2022-12-15Seed· $2.74M
Recent News
2025-06-16
2025-05-24
2025-05-22
Company data provided by crunchbase