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We Are RALLY · 20 hours ago

Principal

RALLY is an advocacy communications agency seeking a Principal to join their senior leadership team in Seattle. The Principal will lead the Seattle office, guiding strategic vision for client work, driving business growth, mentoring talent, and shaping the firm's long-term direction.

Public Relations & Communications
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Growth Opportunities

Responsibilities

Drive Regional Growth: Cultivate and convert new business opportunities across the foundation, nonprofit, and government sectors, with an overemphasis on the Pacific Northwest. This includes working with our Seattle team to develop and execute an office-specific sales plan while also contributing to RALLY’s more general new business pursuits
Lead the Pitch & Proposal Process: Own the proposal and pitch process from start to finish, building the relationships necessary to expand RALLY’s client base both regionally and nationally and finding ways to be the answer to client needs
Elevate the Firm’s Profile: Represent RALLY publicly through speaking engagements, media appearances, and strategic publications (e.g., op-eds and white papers), establishing RALLY as a leading authority on systemic and social change
Establish Subject Matter Expertise: Serve as a recognized thought leader both regionally in Seattle and on the national stage within a specific issue area—such as education, health equity, or civil rights—shaping RALLY’s intellectual capital and market positioning in that space
Shape Firm Direction: Partner with the executive team and other Principals to shape organizational priorities, business planning, and the long-term evolution of the firm
Champion Innovation: Lead cross-functional initiatives to evolve RALLY’s service offerings, identifying new tools, products, and methods—including AI and emerging media—to enhance our strategic advantage
Mentor and Sponsor: Guide the professional trajectory of senior leaders (such as Directors and Associate Directors), fostering a culture of excellence, accountability, and equitable advancement
Cultivate Office Culture: Direct the health and operations of the Seattle office, implementing systems and processes that improve efficiency and knowledge-sharing while maintaining a vibrant team culture
Set the Vision: Serve as the senior-most strategist on major client accounts, defining campaign strategy and ensuring high-impact execution across media, digital, brand, and stakeholder engagement
Lead Complex Advocacy: Provide thought leadership and counsel to guide multi-channel advocacy campaigns—from initial concept to completion—ensuring they remain bold and effective
Act as a Trusted Advisor: Serve as the primary point of contact for C-suite and senior stakeholders at large foundations and government agencies, offering clarity and insight in high-stakes, high-pressure situations
Ensure Quality & Alignment: Oversee the growth and retention of key accounts, maintaining rigorous quality control while ensuring all work aligns with RALLY’s values and the client’s long-term goals

Qualification

Strategic communicationsCampaign strategyBusiness developmentExecutive advisoryIntegrated communicationsLeadership & mentorshipFinancial acumenMission alignmentOperational planningCommunication skillsEmotional intelligence

Required

15+ years of experience in strategic communications, public affairs, advocacy, or a related field. Senior-level experience within an agency, nonprofit, political, or philanthropic sector is required
A significant track record of developing and leading high-impact advocacy or communications campaigns that have successfully moved the needle on diverse issue areas and reached complex audiences
Deep-rooted regional expertise and an established 'rolodex' of relationships within the Pacific Northwest (especially Washington State and Seattle) political and philanthropic ecosystems. You understand the nuances of the PNW's civic landscape and have the credibility to navigate it at the highest levels
Demonstrated success in sourcing, pitching, and securing long-term, high-value engagements. You possess an entrepreneurial mindset with a solutions-oriented approach and a strong ownership mentality toward growth
Extensive experience advising foundation presidents, communications directors, political leaders, or advocacy coalitions through complex communications and high-stakes strategy challenges
A sophisticated understanding of earned media, digital strategy, brand, and creative. You have a proven ability to collaborate with and direct specialized experts across these disciplines to deliver a cohesive, winning strategy
Advanced skills in team development, with a demonstrated ability to grow, coach, and retain high-performing senior staff. You are committed to building a culture of excellence and equitable advancement
Outstanding written, verbal, and visual communication skills, with a rare ability to distill the most complex policy or political ideas into compelling, persuasive narratives
Strong experience in the business of consulting, including account management, complex budgeting, resource allocation, and organizational planning
High emotional intelligence and self-awareness, with a collaborative leadership style. You are adept at navigating ambiguity, political nuance, and fast-moving news or campaign cycles with calm and creativity
A fierce passion for social impact, equity, and the belief that communications is a fundamental tool for driving systemic change

Benefits

Competitive salary + generous commissions
Flexible time off policy
Two months each year of remote work flexibility (July and December)
Twelve paid holidays, including Juneteenth and Indigenous Peoples’ Day
One week of paid time off between Christmas and New Year’s Day
One-month paid sabbatical after seven years at RALLY
401(k) plan
Generous health, dental, and vision benefits
Transportation and technology stipends

Company

We Are RALLY

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RALLY is an advocacy agency.

Funding

Current Stage
Growth Stage
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