Sony Interactive Entertainment · 17 hours ago
Staff Business Analyst, AI-Enabled Commerce
United States, San Mateo, CA
Full-time
Hybrid
Lead/Staff
$178K/yr - $267K/yr
8+ years expSony Interactive Entertainment is a global leader in entertainment, known for its PlayStation products and services. The Staff Business Analyst, AI-Enabled Commerce will lead complex business analysis for AI/ML initiatives, translating commercial objectives into actionable business requirements while collaborating with various teams to ensure successful product development and delivery.
Consumer GoodsMusicVideo Games
Responsibilities
Lead complex business analysis for global, high-impact AI / ML initiatives across digital commerce, personalization, subscriptions, and publishing operations
Translate complex commercial objectives into actionable business requirements with measurable outcomes
Partner with product, engineering, and data science teams to ensure product requirements meet the needs of the business and then facilitate successful product development and delivery
Influence senior stakeholders through structured problem framing, financial reasoning, and data-informed recommendations
Partner with data analytics teams to define, execute and evaluate experiments around personalization, revenue growth, and operational improvements
Map business processes and guide the organization in process improvement and automation to deliver operational efficiencies
Mentor team members in AI / ML business analysis and product development methodologies, champion responsible data practices, and encourage continuous learning across teams
Qualification
Required
8+ years of experience in Business Analysis within digital commerce, subscriptions or retail businesses
Decompose vague business problems into structured analytical questions and clear business requirements
Partner with product, engineering and data science teams to design and deliver commerce and tooling solutions
Define decision logic before proposing solutions
Challenge assumptions and build arguments using data and financial reasoning
Map complex business process and direct teams through process improvement and automation initiatives
Strong experience working alongside data science / machine learning teams, including defining requirements for AI / ML enabled solutions, evaluating model applicability and limitations, and translating model outputs into business decisions
Deep understanding of experimentation and measurement
Commercial mindset with comfort discussing unit economics, marginal vs absolute lift, and ROI
Executive-level communication skills, able to explain complex concepts clearly and credibly, backed by data-driven arguments
Preferred
Experience with personalization, next best action frameworks, or decision automation
Familiarity with AI governance, ethics, and responsible data practices
Experience operating in global, cross-functional environments
Benefits
Medical
Dental
Vision
Matching 401(k)
Paid time off
Wellness program
Coveted employee discounts for Sony products
Bonus package
Company
Sony Interactive Entertainment
Sony Interactive Entertainment is responsible for the PlayStation brand and family of products and services.
10001+ employees
H1B Sponsorship
Sony Interactive Entertainment has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (290)
2024 (258)
2023 (208)
2022 (279)
2021 (210)
2020 (213)
Funding
Current Stage
Late StageLeadership Team
Ben King
SVP, Direct-to-Consumer, Sony Interactive Entertainment / Playstation
Kiichiro Urata
SVP, Head of Japan Asia Partner Development & Relations / member of the Board of Directors
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