SoFi · 4 hours ago
Senior Lifecycle Marketing Manager
United States
Full-time
Remote
Senior Level, Lead/Staff
8+ years expSoFi is a next-generation financial services company and national bank that is transforming personal finance. They are seeking a Senior Manager, Lifecycle Marketing to lead the lifecycle marketing strategy for their flagship product, Student Loan Refinancing, driving business growth across the full customer lifecycle.
CreditCredit CardsFinancial ServicesFinTechLendingWealth Management
Responsibilities
Influence: Earn trust from senior stakeholders through confident perspective, clear communication, and consistent delivery
Advocate: Champion the resourcing, tooling, and prioritization required to unlock the team’s full growth potential
Architect: Design big-picture lifecycle infrastructure that aligns strategic goals with technical and operational constraints at a system level
Navigate: Lead execution through complex, constraint-heavy environments by surfacing bottlenecks, influencing priorities, and proactively managing risk
Translate: Turn executive direction into clear, actionable lifecycle programs, articulating trade-offs, dependencies, and measurable outcomes
Motivate: Inspire your team with a bold, forward-looking vision that drives innovation while staying grounded in business impact
Collaborate: Work cross-functionally with Product Marketing, EPD, Sales, Operations, and Data Science to embed lifecycle logic across the customer experience
Mentor: Uplevel lifecycle maturity across the org by coaching beyond your team and shaping how lifecycle strategy is applied at scale
Communicate: Deliver strategic insights and program updates with clarity and confidence, especially to VP and C-suite stakeholders
Establish: Build and scale a rigorous culture of testing, iteration, and insight-driven lifecycle evolution
Qualification
Required
Bachelor's Degree, ideally in Business, Finance, Marketing, or a technical field (or equivalent)
8+ years of lifecycle marketing, CRM, or growth experience in B2C digital products; fintech, subscription, or behavioral-change domains are strongly preferred
Scale: demonstrated experience delivering hyper-scale growth (3-10x YoY)
Team Leadership: experience leading a high-performing junior and mid-level team (at least 2)
Background in organizational change or helping teams adopt new ways of working, particularly during hyper-growth or post-reorg phases
A proven track record of bringing focus and stability to ambiguous, fast-changing, or high-pressure environments, in a matrixed or global organization
Ownership Scope: experience owning at least $100M+ in annual revenue and/or 60% of the business' revenue
Deep expertise in lifecycle infrastructure and architecture: journeys, triggers, experiments, personalization, and user segmentation at scale
Fluent in martech and data: Braze, Amplitude, SQL database architecture
Strong EQ and influence: ability to foresee and guide organizational change, not just adapt to it
A history of stepping into informal leadership roles outside your core remit — shaping culture, onboarding others, or leading cross-functional initiatives
Past role as a thought leader or internal evangelist for lifecycle or growth marketing — influencing strategy beyond team boundaries
A builder's mindset with executive presence — equally comfortable creating new frameworks and confidently aligning cross-functional leaders around them
Preferred
Master's degree in business administration, finance or technical field
Background in fintech, behavioral economics, or industries requiring high trust and regulatory consideration
Passion for personal finance, economic empowerment, or mission-driven tech products
Familiarity with predictive or AI-driven journey orchestration, dynamic content systems, or real-time personalization
Proficiency in querying and interpreting data using SQL, Looker, or similar tools beyond standard dashboards
Demonstrated ability to scale lifecycle programs globally or across multiple product surfaces (e.g., web, mobile, in-product)
Exposure to pricing, monetization, or revenue strategy work in collaboration with product or finance teams
Benefits
Comprehensive and competitive benefits
Company
SoFi
SoFi is a finance company that offers a range of lending and wealth management services.
1001-5000 employees
H1B Sponsorship
SoFi has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (213)
2024 (117)
2023 (131)
2022 (118)
2021 (81)
2020 (42)
Funding
Current Stage
Public CompanyTotal Funding
$12.25BKey Investors
Fortress Investment GroupPGIMQatar Investment Authority
2025-12-04Post Ipo Equity· $1.5B
2025-07-29Post Ipo Equity· $1.5B
2025-04-17Post Ipo Debt· $3.2B
Leadership Team
Anthony Noto
CEO
Jeremy Rishel
Chief Technology Officer
Recent News
2026-01-22
2026-01-20
The Motley Fool
2026-01-17
Company data provided by crunchbase