City National Bank of Florida · 2 hours ago
Product Marketing Specialist-Residential Banking
Miami, FL
Full-time
Onsite
Entry, Mid Level
1+ years expCity National Bank of Florida is seeking a Product Marketing Specialist for Residential Lending who will drive all marketing efforts from strategy to execution. The role involves creating and managing marketing initiatives, overseeing CRM tools, and collaborating with cross-functional teams to enhance the brand and support business goals.
BankingCommercial LendingConsumer LendingFinanceFinancial Services
Responsibilities
Develop and implement comprehensive marketing initiatives for Residential Lending, including brand strategy, digital campaigns, content creation, analytics, and lead generation
Evaluate performance metrics, identify areas of improvement, and optimize strategies for maximum impact on the bank’s brand and business objectives
Oversee day-to-day management of TotalExpert, ensuring the platform meets the evolving marketing and communication needs of Mortgage Lending Officers (MLOs). – Experience with TotalExpert CRM as a Marketing Administrator is required
Continuously update and refine platform content to align with campaign objectives and regulatory requirements
Partner with the bank’s Brand, PR, Media, Social Media, Events, Creative, and Sales teams, as well as external agencies, to develop cohesive marketing initiatives
Coordinate with internal stakeholders to gather insights, align on business priorities, and ensure seamless execution of marketing plans
Maintain up-to-date knowledge of relevant regulations, ensuring all marketing and communication materials adhere to compliance standards
Collaborate with Compliance and Legal teams to secure necessary approvals and minimize risk
Champion a 'Best in Class Client Experience' by consistently delivering high-quality marketing materials and messaging that resonate with prospective and current homeowners
Demonstrate a sense of urgency and teamwork, ensuring timely responses to internal and external stakeholder needs
Exercise discretion and independent judgment on matters of significance to the Bank, working within the scope of your authority
Provide recommendations for new marketing tools, partnerships, and technologies that can enhance City National Bank’s Residential Lending presence and performance
Track and analyze key performance indicators (KPIs) to measure campaign success and guide data-driven decisions
Present regular updates to senior leaders, offering insights on campaign results, market trends, and new opportunities
Other miscellaneous duties as assigned
Qualification
Required
1-3 years experience in for profit institution within regulated industry institution within regulated industry (e.g., Insurance, Financial Services, Real Estate,): Consumer Products and Services supporting Local and/or Regional and/or Field Marketing (e.g., East Coast) | TotalExpert CRM Administration
3-7 years experience in institution within regulated industry (e.g., Insurance, Financial Services, Real Estate,): Consumer Products and Services supporting Local and/or Regional and/or Field Marketing (e.g., East Coast) | TotalExpert CRM Administration
Creative Thinker: Deep understanding of and interest in consumer behavior. Ability to identify trends and insights that lead to impactful communications. Sees unique connections in data, events, and trends to anticipate business opportunities and brings them forward
Consumer Empathy: Effectively communicates needs, priorities in and outside the organization
Category Interest: Desire to become functional expert in mortgage marketing
Strong Communicator: Ability to partner with various groups, creatively problem solve and drive outstanding results
Collaborative Spirit: Ability to partner with various groups, creatively problem solve and drive outstanding results
Drive for Results: Displaying a sense of urgency, bias for action, and strong attention to detail
Adept Prioritization: Focuses on what needs to get done and aligns within the team to achieve the shared vision
Education: Bachelor's Degree in Marketing, Communications, Finance
Education: Master's Degree in Marketing, Communications, Finance, Entrepreneuriship
Preferred
Language: Bi-lingual / Spanish Speaker (Preferred)
Company
City National Bank of Florida
City National Bank is a financial institution that offers banking products and services to businesses, healthcare, and individuals.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Jorge Gonzalez
CEO & Vice Chairman of the Board
R
Rafael Barrera Renault
Executive Vice President, Chief Human Resources Officer
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