Kohl's · 16 hours ago
Lead, Media Strategy (Onsite)
Menomonee Falls, WI
Full-time
Onsite
Senior Level
5+ years expKohl's is seeking a Lead, Media Strategy to work at their Corporate Office in Menomonee Falls, WI. This role focuses on developing media strategies and investment plans using data-driven insights to optimize media effectiveness across various channels.
RetailShopping
Responsibilities
Translate and apply business goals and marketing objectives into annual and quarterly media objectives and strategies
Develop and present Media plans, including go-to-market strategies, investment, channel mix and flighting, and capture tactical recommendations
Project-manage Media milestones and presentations with in-house teams
Assist in planning media investment across all paid channels, leveraging cross-functional marketing teams' inputs and MMM data
Collaborate with finance and channel partners for budget tracking and investment accuracy
Partner with channel owners to gather recommended media refinements and innovations for testing to increase media impact and efficiency
Monitor and analyze campaign performance, pulling together performance recaps to achieve maximum efficiencies
Additional tasks may be assigned
Qualification
Required
Bachelor's degree in Communications, Journalism, Advertising and/or Marketing
5+ years of paid media experience at a media agency and/or an in-house media department
Self-starter
Attention to detail, with strong accuracy and organization skills
Deep understanding of paid media fundamentals, channel strategy and channel activation
Expert-level proficiency in working with data manipulation and extracting insights
Thrives in a fast-paced, evolving environment, with the ability to navigate ambiguity and drive work forward independently
Preferred
Experience programmatically buying paid digital (e.g., DV360, social platforms, YouTube, etc.)
Experience planning and buying traditional media (e.g., TV, Radio, Magazine, Outdoor, etc.)
Company
Kohl's
Kohl’s is a leading omnichannel retailer with more than 1,100 stores in 49 states.
10001+ employees
H1B Sponsorship
Kohl's has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (8)
2024 (10)
2021 (26)
2020 (21)
Funding
Current Stage
Public CompanyTotal Funding
$360M2025-05-15Post Ipo Debt· $360M
1992-05-19IPO
Leadership Team
Steven Dee
Chief Technology Officer
Jill Timm
Chief Financial Officer
Recent News
Digital Commerce 360
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2025-12-31
2025-12-18
Company data provided by crunchbase