Mars United Commerce · 3 hours ago
Director, Analytics
New York, NY
Full-time
Hybrid
Director/Executive
$135K/yr - $217K/yr
10+ years expMars United Commerce is a global commerce marketing practice that aligns people, technology, and intelligence to enhance business performance. The Director, Analytics will lead a team of analysts, manage analytics projects, and ensure the delivery of high-quality insights that support and advance business objectives.
AdvertisingMarketing
Responsibilities
Uphold and implement the strategic vision for the Analytics function
Collaborate with cross-functional leaders to identify areas of opportunity for Analytics growth within clients and new business prospects
Lead and manage a group of Analysts, providing mentorship, guidance, and professional development opportunities
Support department leadership with annual 1YP
Support and sign off on the recruitment of less experienced team members
Collaborate with senior stakeholders to understand business requirements and translate them into actionable analytics projects
Provide hands-on oversight and support for critical, time-sensitive analytics deliverables, including performance deep dives, KPI investigations, and executive or client-requested analyses
Oversee the execution of data analysis projects, ensuring timely and accurate delivery of insights
Oversee, develop and optimize data models by processing, analyzing, and extracting data from various internal and external media sources
Lead and support annual planning initiatives with clients
Ensure the accuracy and quality of all data, reports, and visualizations through rigorous QA processes
Maintain a collaborative approach to teamwork and problem-solving
Exhibit a dynamic personality to effectively engage and influence senior stakeholders
Show a passion for challenging business conventions, always thinking of ways to improve and grow
Provide sound decision-making skills based on industry knowledge
Design and implement robust evaluation metrics and frameworks to assess and monitor media performance
Deliver best-in-class campaign reporting and insights, enabling data-driven decisions for media mix investing within the retail media ecosystem
Synthesize performance and learning across retailers, tactics, and partners to develop cross-retailer points of view, implications, and optimization recommendations
Audit advertising campaigns, troubleshoot performance issues, and track and report on performance and KPIs
Provide consultation and advise Commerce Media planning and buying teams on retail media campaign performance, plan optimizations, and recommendations
Partner with the Commerce Media team to discuss advertising performance, campaign insights, and recommended optimizations with clients
Support the development of data-backed retail data clean room reporting for the agency’s retail media practice
Lead and oversee data collection and analysis for retail media DSP and search campaigns to drive clients’ business goals
Develop and lead high-stakes client presentations
Communicate findings and recommendations effectively to stakeholders
Ensure compliance with data governance and security policies
Continuously improve retail media analytics product and service offerings
Maintain relevant marketing certifications and stay informed of marketing trends and tools
Lead and assist in knowledge sharing through internal communication events, training, and other written materials
Monitor industry standards, guidelines, and best practices, including IAB and retailer measurement updates, and translate them into applied analytics frameworks and client recommendations
Attract, retain, and develop top analytics engineering talent, ensuring the team maintains a diversity of skills, backgrounds, and experience
Lead the recruitment of less experienced team members
Support wider agency initiatives
Support the creation of white papers, agency 'points of view' blog posts, etc. on data engineering topics
Support new business RFP and pitching efforts, as required
Foster a culture of continuous learning and innovation within the Analytics team
Show accountability, take responsibility, and demonstrate resilience
Show up - be accountable, take responsibility, and help others get back up when they are down
Make stuff
Share so others can see what’s happening
Qualification
Required
Bachelor's/Master's degree in Data Analytics, Statistics, Mathematics, Computer Science, or a related field
At least 10-15 years of experience in data analysis and analytics management
Strong leadership capabilities to manage and mentor the analytics team, to recruit and retain talent
Excellent project management skills to handle multiple high-priority projects and meet deadlines
Superior communication skills to convey complex data insights to non-technical and senior stakeholders
Be a confident presenter and clear, persuasive communicator (verbal and written)
Strategic thinking to develop and implement effective analytics strategies
Proficiency in SQL, Python, or R for data querying and manipulation
Demonstrable track record of innovating in the analytics field
Expertise in data visualization tools such as Tableau and Power BI
Strong statistical analysis skills to derive actionable insights from data
Proficient in data modeling to structure and organize data effectively
Excellent story-telling capabilities
Experience with cloud platforms (e.g., AWS, Azure, Google Cloud) and big data technologies
Strong experience with data governance and security protocols
Demonstrated success in leading marketing analytics methodologies like Multi-Touch Attribution (MTA), Audience Development, Clustering, Markov Chain analysis, etc
Experience with retail media platforms such as Amazon, Walmart, Target, Kroger, Criteo, Citrus, and third-party API partners (SKAI, Pacvue, etc)
Strong technical understanding of a range of marketing concepts such as first-party and third-party cookie-based data collection, developing and activating audience segments from digital analytics and data management platforms
Experience in reporting and analytics within the retail/shopper marketing domain, interfacing with senior/executive stakeholders
Familiarity with and experience in adhering to data governance and security protocols
Proven track record of driving business results through data-driven decision-making
Experience and positive track record in mentoring and developing junior team members
Collaborative mindset to work seamlessly with creative, strategic, and client-facing teams
Critical thinking to analyze data and derive meaningful marketing insights
Benefits
Medical coverage
Dental
Vision
Disability
401K
Parental and family care leave
Family forming assistance
Tuition reimbursement
Flexible time off
Supplemental medical insurance
Transportation and parking benefits
Legal benefits
Pet insurance
Auto and home insurance
Company
Mars United Commerce
Mars United℠ Commerce is a global commerce marketing practice that aligns people, technology, and intelligence to make the business of our clients better today than it was yesterday.
501-1000 employees
H1B Sponsorship
Mars United Commerce has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2020 (1)
Funding
Current Stage
Late StageTotal Funding
unknown2021-05-17Acquired
Leadership Team
M
Marilyn Barnett
President
Recent News
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