General Motors · 6 hours ago
Strategist – Media Performance
Warren, MI
Full-time
Hybrid
Mid Level
$84K/yr - $136K/yr
3+ years expGeneral Motors is a leading automotive company aiming for a world with Zero Crashes, Zero Emissions, and Zero Congestion. They are seeking a Strategist in Media Performance to drive media performance insights, support measurement frameworks, and analyze cross-channel performance to inform campaign strategies and investment decisions.
AutomotiveElectric VehicleInformation ServicesManufacturingTransportation
No H1B
Responsibilities
Media Performance Analysis: Assist in gathering and analyzing media data to identify performance trends and optimization opportunities across channels such as Display, Search, Social, and Video
Measurement Support: Help maintain and apply methodologies for media measurement, ensuring data integrity and proper tagging standards
Cross-Team Collaboration: Work with MSI, GMR, EDAI, and GMIT teams to incorporate media insights into campaign reporting and dashboards
Campaign Reporting: Prepare monthly and ad hoc reports on media KPIs and funnel performance. Summarize findings into clear, actionable insights for internal teams
Creative & Equity Insights: Support the integration of creative taxonomy and brand metrics into reporting and storytelling
Presentation Development: Assist in creating presentations and dashboards that communicate insights effectively to stakeholders
Qualification
Required
Bachelor's degree in Marketing, Business Analytics, Communications, or a related field
3-5 years in media analytics, marketing, or related fields
Familiarity with media analytics platforms (Adobe Analytics, Google Analytics) and basic understanding of ad tech or MarTech
Basic knowledge of SQL for querying and managing databases effectively
Basic proficiency in Excel and/or data visualization tools (Power BI experience is a plus)
Strong communication skills to explain data insights clearly to non-technical audiences
A curious and detail-oriented mindset with a willingness to learn new tools and methodologies
Preferred
Exposure to creative measurement or brand equity analysis
Interest in media strategy within the auto industry or large consumer brands
Familiarity with Python or cloud platforms (Azure, Databricks) is a plus but not required
Benefits
Medical
Dental
Vision
Health Savings Account
Flexible Spending Accounts
Retirement savings plan
Sickness and accident benefits
Life insurance
Paid vacation & holidays
Tuition assistance programs
Employee assistance program
GM vehicle discounts
Company
General Motors
General Motors is an automotive company that designs, produces, markets, and distributes vehicles and vehicle parts.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$8.51BKey Investors
US Department of Energy
2025-05-05Post Ipo Debt· $2B
2024-10-31Grant· $8M
2024-07-11Grant· $500M
Leadership Team
Mary Barra
Chair and Chief Executive Officer
Tony Cervone
Senior Vice President, Global Communications
Recent News
2026-01-24
Company data provided by crunchbase