Volley · 1 day ago
CTV Performance Marketing Director
San Francisco Bay Area
Full-time
Onsite
Director/Executive
$158K/yr - $217K/yrVolley is the leading developer of AI-powered games for various platforms. They are seeking a Director of Performance Marketing to drive subscriber acquisition across their CTV app portfolio, focusing on installs and subscriptions for their apps on smart TV platforms.
Artificial Intelligence (AI)Casual GamesDigital EntertainmentGamingMedia and EntertainmentPodcastSpeech Recognition
Responsibilities
Own subscriber acquisition strategy and execution across Roku, Fire TV, LG, Samsung, and emerging CTV platforms
Buy and optimize on-device ad inventory—home screen placements, sponsored tiles, featured app positions, and platform UI ads
Develop and manage relationships with platform partners, negotiating distribution deals, co-marketing opportunities, and merchandising
Build and refine our CTV attribution and measurement infrastructure in partnership with our data team—spec requirements, evaluate vendors, and ensure we can tie spend to outcomes
Manage significant and growing ad budgets ($30-50M annually) with accountability for CAC, ROAS, and subscriber LTV
Qualification
Required
Deep, hands-on experience with CTV platform marketing—understands Roku, Fire TV, LG, and Samsung as app ecosystems, not just ad channels
Track record driving subscriber or user acquisition for streaming apps or CTV-native products
Technical fluency in attribution and measurement—can spec requirements for data teams, interrogate vendor claims, and build systems from scratch when needed
Existing relationships with platform partners and CTV adtech vendors
Comfort managing large budgets (tens of millions) with clear accountability for performance outcomes
Strong analytical skills—fluent in CAC, LTV, ROAS, incrementality, and can build the models to optimize against them
Senior presence—can hold their own with platform partners, agencies, and executive stakeholders
Preferred
Experience building attribution infrastructure from scratch or leading significant measurement initiatives
Background in mobile gaming UA (understanding of platform dynamics translates well)
Familiarity with casual gaming and/or consumer subscription products
Experience scaling spend from early-stage to $10MM+ budgets
Company
Volley
Volley builds voice-controlled entertainment experiences for Amazon Alexa, Google Assistant, and smartphones.
Founded in 2016
51-200 employees
H1B Sponsorship
Volley has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (4)
2024 (5)
2023 (3)
2022 (2)
2021 (2)
2020 (1)
Funding
Current Stage
Growth StageTotal Funding
$107.27MKey Investors
Lightspeed Venture PartnersAdvancit CapitalY Combinator
2024-07-09Series C· $55M
2021-12-30Series B· $37M
2021-01-10Series B
Leadership Team
Max Child
Co-Founder & CEO
James Wilsterman
Co-Founder & CTO
Recent News
Android Headlines
2025-12-30
Company data provided by crunchbase