Demand Generation Marketing Manager jobs in United States
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Ascend Technologies · 21 hours ago

Demand Generation Marketing Manager

Ascend Technologies is focused on driving growth through effective demand generation strategies. The Demand Generation Marketing Manager will be responsible for creating and executing marketing campaigns that generate awareness and high-quality leads, collaborating with sales and channel teams to ensure success in filling the sales pipeline.

ConsultingCyber SecurityInformation TechnologyPenetration Testing
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Growth Opportunities

Responsibilities

Develop, execute, and reconcile multi-channel marketing campaigns (digital, paid social, email, events, and webinars) designed to generate new-logo pipeline
Collaborate with Business Development and Channel/Alliances teams to align campaign messaging, lead quality, and handoff processes
Plan and/or manage, and reconcile local, regional, and national events (sponsorships, Microsoft-aligned campaigns, associations, etc.) to drive awareness and lead engagement
Partner with Ascend’s alliances (e.g., Microsoft, TD SYNNEX) to leverage MDF and co-op programs for joint campaigns and lead sharing
Manage ABM programs leveraging HubSpot, Salesforce, ZoomInfo, and intent data for intent-based targeting
Collaborate with Marketing AI & Operations Manager to measure performance and continuously optimize campaigns using data insights and AI tools
Develop campaign content in collaboration with the Client Success Marketing Manager
Track lead conversion and pipeline metrics, ensuring clear attribution for new-logo revenue

Qualification

Demand generation marketingHubSpot Marketing HubABM principlesSalesforceZoomInfoAdobe Creative CloudPro-active planningCommunicationProject managementRelationship building

Required

5+ years of MSP, cybersecurity, cloud, CRM, and/or IT solutions marketing experience
Proven success in demand generation and event-based marketing
Expertise of all areas of HubSpot Marketing Hub
Strong understanding of the sales funnel and ABM principles
Experience overseeing budget, tracking ROI, and coordinating co-marketing initiatives
Excellent communication, relationship, pro-active planning, and project management skills
Proficient with design tools, Adobe Creative Cloud platforms and Canva

Preferred

Hands-on experience with Salesforce, ZoomInfo and intent-based tools
Comfortable using AI-driven tools for content creation and campaign optimization

Benefits

Health, dental, and vision insurance
Retirement savings options
Flexible time off (FTO)
Professional development opportunities

Company

Ascend Technologies

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Ascend Technologies helps customers to make IT investments, meet the needs of business and optimize productivity

Funding

Current Stage
Growth Stage

Leadership Team

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Wayne Kiphart
Chief Executive Officer
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Company data provided by crunchbase