Hasbro · 17 hours ago
Director of Analytics - Direct
Renton, WA
Full-time
Hybrid
Director/Executive
$196K/yr - $294K/yr
10+ years expHasbro is a company that connects generations of fans through storytelling and play. As the Director of Analytics, you will lead the vision and execution of data strategies that drive business growth and enhance fan engagement across Hasbro’s Direct-to-Consumer platform.
Card and Board GamesConsumerGamingToys
Responsibilities
Define the unified data architecture across our eCommerce platform and integrated systems
Establish cross-brand KPIs and measurement standards spanning sales, forecasting, fulfillment, customer behavior, and financial performance
Own the semantic layer, shared dashboards, and reporting assets used across all DTC brands
Lead instrumentation strategy to ensure consistent, high-quality events and insights across journeys (acquisition, checkout, campaigns, fulfilment, service)
Implement data governance, privacy-by-design, and compliance frameworks in partnership with Legal, Security, and IT to ensure regulatory readiness and trusted insights
Build automated reporting and insight tools for leadership reviews, business insights, and operational actions
Develop dashboards and analytic products for sales, marketing, supply chain, finance, and operations
Introduce predictive modeling for sell-thru, inventory health, fulfillment operations, and customer lifetime value
Create self-service analytics capabilities that empower teams while maintaining governance and data quality
Define and operationalize analytics success metrics, such as insight adoption, forecast accuracy, and cycle-time reduction, to demonstrate business impact
Develop models for commerce economics: shipping, payments, storage, returns, promotions, and platform cost allocation
Partner with Finance, Supply Chain, and Operations to enable data-driven planning and efficiency improvements
Improve business insights, merchandising insights, and logistics planning across regions
Integrate analytics outcomes into annual and long-range planning processes, securing executive sponsorship and linking initiatives directly to business goals
Lead business intelligence engineering and analytics talent across multiple domains
Mentor and develop team members while promoting excellence, collaboration, and innovation
Own the analytics intake, prioritization, roadmaps, and delivery and ensure visibility and alignment, and across functions
Partner closely with Product, Engineering, Marketing, Finance, Supply Chain, and CX to embed analytics into roadmap planning and decision-making
Influence leadership through clear storytelling, strategic framing, and data-driven recommendations
Evaluate and integrate emerging technologies (AI/ML, predictive fulfillment, experimentation platforms, observability, automation)
Define long-term principles and architectures that scale across brands, markets, and product lines
Champion DataOps, testing, lineage, and reliability standards to ensure trust in insights
Drive platform performance, cost governance, and continuous improvement across datawarehouses, BI tools, and event pipelines
Manage key vendor and technology partnerships to optimize platform performance, cost efficiency, and innovation across the data ecosystem
Qualification
Required
10+ years of experience in data analytics, BI, analytics engineering, or data engineering
5+ years leading multi-disciplinary analytics or data teams
Proven ability to architect and scale data models, dashboards, forecasting tools, and analytics foundations for commerce or consumer-facing platforms
Strong understanding of how analytics informs commerce, marketing, finance, supply chain, customer experience, and operations
Experience partnering with engineering and product teams to influence data models, instrumentation, and system design
Exceptional communication skills, able to simplify complexity and influence executives and cross-functional leaders
Familiar with modern data platforms and analytics engineering concepts (Snowflake, dbt, Databricks, Tableau/Power BI), with the ability to guide technical teams and set standards without being hands-on
Demonstrated success delivering measurable business impact through analytics
Preferred
Proven ability to influence senior stakeholders and drive alignment across functions to advance enterprise-wide analytics initiatives
Able to apply global privacy requirements (GDPR, CCPA, COPPA) when shaping data models, instrumentation plans, and reporting systems
Experienced designing insights and forecasting frameworks that scale across multiple brands and regions, accounting for differences in currency, tax/VAT, catalog structure, and fulfillment workflows
Background applying predictive analytics, or experimentation frameworks to strengthen demand planning, customer insight, and conversion optimization
Benefits
Health & Wellness: Medical, Dental, and Vision Insurance
Time Off to Recharge: Paid Vacation & Holidays
Financial Well-being: Generous 401(k) Match
Life & Family Support: Paid Parental Leave
Giving Back: Volunteer & Employee Giving Programs
Level Up Your Skills: Tuition Reimbursement
Exclusive Perks: Product Discounts & More!
Company
Hasbro
Hasbro is engaged in providing children’s and family leisure time products with brands and entertainment properties.
5001-10000 employees
H1B Sponsorship
Hasbro has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1)
2024 (5)
2020 (2)
Funding
Current Stage
Public CompanyTotal Funding
$500M2024-05-08Post Ipo Debt· $500M
2010-12-21IPO
Leadership Team
Barry Dorf
Vice President of Interactive Global Licensing and Business Development
Dan Shull
Chief Digital Information Officer
Recent News
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2026-01-25
2026-01-23
Company data provided by crunchbase