System1 · 7 hours ago
Director of Direct Marketing & Subscription Strategy
Los Angeles, CA
Full-time
Onsite
Director/Executive
$195K/yr - $220K/yrSystem1 is a company focused on subscription growth and marketing strategies. The Director of Direct Marketing & Subscription Strategy will be responsible for leading the subscription growth engine, managing a multi-million dollar budget, and driving sustainable growth through innovative marketing strategies and AI integration.
AdvertisingAdvertising PlatformsContent CreatorsData VisualizationInformation TechnologyPredictive AnalyticsSoftware
Responsibilities
P&L Ownership: Maintain ultimate responsibility for the fiscal performance of direct marketing efforts, ensuring optimal allocation of spend to maximize ROI and Lifetime Value (LTV)
Advanced Forecasting: Develop rigorous monthly and quarterly financial models. You will provide the executive team with high-accuracy predictions regarding net subscriber growth, churn (voluntary/involuntary), and payback periods
AI-Enhanced Efficiency: Lead the integration of AI tooling (Claude, OpenAI, Gemini, Sora, etc.) to streamline creative production, data synthesis, and campaign iteration, ensuring the team operates at the frontier of marketing technology
Unified Journey Strategy: Transform discrete touchpoints into a frictionless, high-conversion experience. You will guide the "story" of the customer from the first ad impression to the third year of renewal
Cross-Functional Influence: Spearhead collaborations with Product, Engineering, and UX teams to optimize sign-up flows and in-app engagement
Retention & Win-Back: Architect sophisticated, data-driven retention loops and "win-back" sequences that leverage behavioral triggers to proactively mitigate churn
Portfolio Diversification: Oversee the strategic roadmap for a multi-channel portfolio, including Email, SMS, Direct Mail, Paid Social (Meta, TikTok), and Referral programs
Market Exploration: Identify and prioritize new market entry points and emerging direct-response channels to accelerate global growth
Referral Innovation: Design high-impact referral programs that leverage network effects to lower blended CPA
Pricing Strategy: Conduct in-depth A/B testing on pricing models (e.g., Annual vs. Monthly) and tiered service offerings to maximize long-term yield
Quality-First Acquisition: Design "intro" offers that attract high-intent subscribers, ensuring that short-term volume never comes at the expense of long-term retention profiles
Talent Mentorship: Recruit and lead a sophisticated team of managers and analysts, fostering a culture of intellectual curiosity and data-driven accountability
Culture of Experimentation: Instill a rigorous testing philosophy across the department—where hypotheses are documented, failures are analyzed as lessons, and wins are scaled rapidly
The "Data Translator": Serve as the vital bridge between complex data science and business objectives. You will translate raw metrics into a cohesive narrative for stakeholders
Privacy-First Measurement: Lead the philosophy for tracking performance in a post-cookie landscape, championing incrementality testing and Media Mix Modeling (MMM) over simplistic attribution
The Single Source of Truth: Own the reporting standards that define how the organization understands subscriber health and channel effectiveness
Qualification
Required
P&L Ownership: Maintain ultimate responsibility for the fiscal performance of direct marketing efforts, ensuring optimal allocation of spend to maximize ROI and Lifetime Value (LTV)
Advanced Forecasting: Develop rigorous monthly and quarterly financial models. You will provide the executive team with high-accuracy predictions regarding net subscriber growth, churn (voluntary/involuntary), and payback periods
AI-Enhanced Efficiency: Lead the integration of AI tooling (Claude, OpenAI, Gemini, Sora, etc.) to streamline creative production, data synthesis, and campaign iteration, ensuring the team operates at the frontier of marketing technology
Unified Journey Strategy: Transform discrete touchpoints into a frictionless, high-conversion experience. You will guide the 'story' of the customer from the first ad impression to the third year of renewal
Cross-Functional Influence: Spearhead collaborations with Product, Engineering, and UX teams to optimize sign-up flows and in-app engagement
Retention & Win-Back: Architect sophisticated, data-driven retention loops and 'win-back' sequences that leverage behavioral triggers to proactively mitigate churn
Portfolio Diversification: Oversee the strategic roadmap for a multi-channel portfolio, including Email, SMS, Direct Mail, Paid Social (Meta, TikTok), and Referral programs
Market Exploration: Identify and prioritize new market entry points and emerging direct-response channels to accelerate global growth
Referral Innovation: Design high-impact referral programs that leverage network effects to lower blended CPA
Pricing Strategy: Conduct in-depth A/B testing on pricing models (e.g., Annual vs. Monthly) and tiered service offerings to maximize long-term yield
Quality-First Acquisition: Design 'intro' offers that attract high-intent subscribers, ensuring that short-term volume never comes at the expense of long-term retention profiles
Talent Mentorship: Recruit and lead a sophisticated team of managers and analysts, fostering a culture of intellectual curiosity and data-driven accountability
Culture of Experimentation: Instill a rigorous testing philosophy across the department—where hypotheses are documented, failures are analyzed as lessons, and wins are scaled rapidly
The 'Data Translator': Serve as the vital bridge between complex data science and business objectives. You will translate raw metrics into a cohesive narrative for stakeholders
Privacy-First Measurement: Lead the philosophy for tracking performance in a post-cookie landscape, championing incrementality testing and Media Mix Modeling (MMM) over simplistic attribution
The Single Source of Truth: Own the reporting standards that define how the organization understands subscriber health and channel effectiveness
Benefits
Competitive salary + bonus + equity
Generous PTO + 11 company holidays
Open sick time
100% covered Medical, Dental, Vision for employees
401k with match
Health & Dependent Care Flex Spending Account
Paid professional development
Leadership & growth opportunities
Virtual company and team building events
Company
System1
System1 fuses technology and science to identify & unlock consumer intent.
Founded in 2013
201-500 employees
Funding
Current Stage
Public CompanyTotal Funding
$920MKey Investors
Cannae HoldingsBofA SecuritiesCourt Square Capital Partners
2022-01-28Post Ipo Equity· $250M
2022-01-28Post Ipo Debt· $400M
2022-01-28IPO
Leadership Team
Michael Blend
CEO & Co-Founder
Chuck Ursini
Co-Founder & Board Member
Recent News
2025-12-13
2025-12-13
2025-11-20
Company data provided by crunchbase