Sony Interactive Entertainment · 5 hours ago
Director, Global Events & Activations
United States, San Mateo, CA
Full-time
Hybrid
Director/Executive
$226K/yr - $339K/yr
15+ years expSony Interactive Entertainment is a global leader in entertainment producing the PlayStation family of products and services. The Director, Global Events & Activations will lead the strategy, planning, and execution of PlayStation’s global events and activations portfolio, ensuring premium experiences and measurable business impact.
Consumer GoodsMusicVideo Games
Responsibilities
Own the global events and activations strategy aligned with PlayStation brand and portfolio priorities, ensuring premium, consistent experiences worldwide
Be responsible for end-to-end event production, including creative direction, storytelling, spatial design, content, technology integration, and innovation
Partner with cross-functional, global, and regional teams to scale strategies, ensure brand governance, and deliver differentiated experiences across markets
Lead agency, creative partner, and vendor relationships, including RFPs, scopes of work, budgets, forecasting, and financial tracking
Define success metrics, oversee performance reporting, and apply insights to refine future programs and identify emerging opportunities
Develop guidelines, toolkits, and playbooks to support consistent, high-quality executions
Present event concepts, recaps, insights, and recommendations to senior leadership
Lead, mentor, and develop a high-performing global events team
Qualification
Required
Bachelor's degree or equivalent work experience
15+ years of experience in global events, experiential marketing, production, or integrated marketing
Proven success delivering large-scale, high-visibility programs for global brands
Strategic approach with the ability to translate brand and product priorities into compelling experiences
Experience supporting live gaming events that integrate gameplay demos, broadcast production, livestreaming, and interactive technologies in collaboration with development and platform teams
Strong collaboration, relationship-management, and negotiation skills
Organized, adaptable leader comfortable leading multiple fast-paced initiatives
Experience leading global teams and developing talent
Proficiency with Microsoft Office; familiarity with presentation, project-management, or creative tools a plus
Willingness to travel internationally and collaborate across time zones
Passion for culture, innovation, and the PlayStation brand!
Benefits
Medical
Dental
Vision
Matching 401(k)
Paid time off
Wellness program
Coveted employee discounts for Sony products
Bonus package
Company
Sony Interactive Entertainment
Sony Interactive Entertainment is responsible for the PlayStation brand and family of products and services.
10001+ employees
H1B Sponsorship
Sony Interactive Entertainment has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (290)
2024 (258)
2023 (208)
2022 (279)
2021 (210)
2020 (213)
Funding
Current Stage
Late StageLeadership Team
Ben King
SVP, Direct-to-Consumer, Sony Interactive Entertainment / Playstation
Kiichiro Urata
SVP, Head of Japan Asia Partner Development & Relations / member of the Board of Directors
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