The California State University · 17 hours ago
Marketing and Communications Specialist
Fresno, CA
Full-time
Onsite
Mid Level
$5,877/mo - $5,994/mo
4+ years expCalifornia State University is a prominent educational institution, and they are seeking a Marketing and Communications Specialist. The role involves executing targeted marketing and communications strategies to support recruitment, retention, and student engagement while serving as the primary liaison between the division of Student Affairs and central Marketing and Communications.
EducationHigher EducationUniversities
No H1B
Responsibilities
Develop, implement, and manage communications and marketing campaigns, programs, and workflows aligned with the university’s mission, brand, and strategic priorities, including recruitment, retention, and student engagement campaigns
Write, edit, and proofread clear, compelling content across formats, demonstrating strong storytelling, journalistic judgment, and editorial precision
Coordinate and manage multi-channel campaigns across email, CRM, web, social media, and digital platforms in collaboration with central Marketing and Communications
Manage multiple projects and deadlines effectively while maintaining accuracy, consistency, and attention to detail
Apply best practices and emerging trends to recommend and support continuous improvement in communications approaches
Use CRM and email marketing tools to develop, edit, and manage audience-targeted communications, in collaboration with enrollment and recruitment partners
Qualification
Required
Knowledge of strategic communications and marketing principles used to plan and execute multi-channel campaigns that support organizational goals, including audience growth, engagement, and retention
Knowledge of integrated communications channels and platforms, including digital, web, email, social media, and content marketing
Knowledge of audience segmentation and lifecycle-based messaging, including the use of customer or constituent relationship management (CRM) systems to deliver targeted communications
Knowledge of Associated Press style and standard editorial practices for writing, editing and proofreading content across digital and print platforms
Knowledge of organizational operations and current issues, with the ability to identify timely communications opportunities that increase visibility and engagement
Knowledge of data-informed marketing practices used to assess performance and strengthen campaign effectiveness
Knowledge of office productivity tools and digital collaboration platforms, including Microsoft Office, Google Workspace, and marketing or communications technologies
Skill/Ability to develop, implement, and manage communications and marketing campaigns, programs, and workflows aligned with the university's mission, brand, and strategic priorities, including recruitment, retention, and student engagement campaigns
Skill/Ability to write, edit, and proofread clear, compelling content across formats, demonstrating strong storytelling, journalistic judgment, and editorial precision
Skill/Ability to coordinate and manage multi-channel campaigns across email, CRM, web, social media, and digital platforms in collaboration with central Marketing and Communications
Skill/Ability to manage multiple projects and deadlines effectively while maintaining accuracy, consistency, and attention to detail
Skill/Ability to apply best practices and emerging trends to recommend and support continuous improvement in communications approaches
Skill/Ability to use CRM and email marketing tools to develop, edit, and manage audience-targeted communications, in collaboration with enrollment and recruitment partners
Equivalent to a bachelor's degree in a related field
Four years of progressively responsible professional experience in professional writing, editing and media management or related experience
Preferred
Experience supporting or executing audience-focused marketing or communications campaigns, including recruitment, retention, or engagement efforts
Familiarity with CRM, email marketing, or other audience-targeting platforms in a complex, collaborative environment
Experience developing communications for diverse audiences across digital channels is a plus
Benefits
Medical, dental and vision plans
Membership in the California Public Employees Retirement System (CalPERS)
Sick and vacation time
15 paid holidays a year
Fee waiver education program
Company
The California State University
The California State University is the largest system of four-year higher education in the country, with 22 campuses, 56,000 faculty and staff and more than 450,000 students.
10001+ employees
Funding
Current Stage
Late StageTotal Funding
$8.85MKey Investors
DensoNational Endowment for the Humanities (NEH)Dale Carlsen
2024-10-30Grant
2023-01-10Grant· $0.15M
2018-10-26Grant· $2.7M
Leadership Team
Steve Relyea
Executive Vice Chancellor and Chief Financial Officer
Recent News
2025-12-19
East Bay Times
2025-12-10
Company data provided by crunchbase