Nordstrom · 2 days ago
Senior Product Manager - Sponsored Product Ads (Hybrid - Seattle)
Seattle, WA
Full-time
Hybrid
Mid, Senior Level
$142K/yr - $220K/yr
3+ years expNordstrom is seeking a Senior Product Manager to drive revenue growth and advertiser success through their Sponsored Product Ads platform. The role involves owning the product strategy, managing vendor relationships, and utilizing data-driven insights to enhance product performance and customer experience.
E-CommerceFashionRetail
Responsibilities
Define and drive the product vision for Sponsored Product Ads, ensuring alignment with Nordstrom customer experience standards and Nordstrom Media Network revenue goals. Evangelize this vision with key stakeholders across NMN, Digita, Ad Operations, Analytics, and Engineering
Own the strategic relationship with Criteo, defining platform roadmap requirements, feature prioritization, integration needs, and performance expectations. Translate business requirements into technical specifications for vendor development and internal engineering teams
Define placement strategy, targeting capabilities, and ad quality standards for Sponsored Product Ads. Drive technical integration roadmap including API enhancements, data feed optimization, and measurement infrastructure
Monitor KPI performance for Sponsored Product Ads including fill rate, impression volume, click-through rates, conversion rates, ROAS, and incremental revenue. Keep current with competitive retail media offerings and industry best practices to identify feature gaps and optimization opportunities
Define and prioritize the product roadmap balancing advertiser demand, platform scalability, customer experience impact, and technical feasibility. Drive towards quarterly revenue targets while maintaining ad relevance and customer satisfaction metrics
Write user stories, acceptance criteria, and measurement plans for platform features, algorithm improvements, targeting capabilities and reporting enhancements. Define technical requirements for vendor integrations and internal system dependencies
Establish and maintain ad quality standards, brand safety guidelines, and policy frameworks for Sponsored Product Ads. Ensure compliance with advertising regulations, privacy requirements, and Nordstrom brand standards
Collaborate with Nordstrom Media Network Sales and Ad Operations teams to translate advertiser needs into product requirements. Partner with Analytics to define measurement frameworks. Align with the site Customer Experience Product Teams on placement strategy and customer experience trade-offs
Work with Engineering to drive progress against deliverables through day-to-day backlog management, agile ceremonies, and launch planning. Conduct regular business reviews with Criteo to ensure platform performance and roadmap alignment
Partner with Analytics teams to build comprehensive reporting showing product and campaign performance, incrementality analysis, and competitive benchmarking. Demonstrate ROI for brand advertisers and inform platform optimization priorities
Qualification
Required
3+ years of product management experience in ad tech, retail media networks, or e-commerce platforms with demonstrated expertise in sponsored product or search advertising
Bachelor's degree in Computer Science, Engineering, Math, Business or related technical discipline preferred, or equivalent combination of education and experience
Strong technical aptitude with ability to work with vendor platforms, APIs, data feeds, and advertising technology infrastructure
Proven ability to manage vendor relationships, translating business requirements into technical specifications and holding partners accountable to roadmap commitments
Experience working with ad operations teams, understanding campaign setup, trafficking processes, bidding strategies, and optimization workflows
Proficient in data analysis and advertising performance metrics (Fill rate, CTR, CVR, ROAS)
Strong verbal and written communication skills, including presenting to various levels within a matrixed organization
Outstanding organizational and time management skills with ability to manage multiple workstreams simultaneously
Self-starter with strong drive and meticulous attention to detail—able to own initiatives end-to-end while ensuring nothing falls through the cracks
Preferred
Experience with retail media networks, specifically sponsored product or search advertising in marketplace environments
Direct experience working with Criteo or similar sponsored product platforms (Citrus Ad, Pacvue, Flywheel, Skai)
Background in search relevancy algorithms, ranking systems, and auction mechanics
Experience conducting build vs. buy analyses and vendor selection processes
Understanding of retail media measurement methodologies including incrementality testing and attribution modeling
Familiarity with retail merchandising concepts, product catalogs, and inventory management
Knowledge of privacy regulations (GDPR, CCPA) and their impact on advertising products
Benefits
Medical/Vision, Dental, Retirement and Paid Time Away
Life Insurance and Disability
Merchandise Discount and EAP Resources
401k
Medical/vision/dental/life/disability insurance options
PTO accruals
Holidays
Company
Nordstrom
Nordstrom is an online fashion retailer that specializes in fashion, footwear, accessories, and beauty.
10001+ employees
H1B Sponsorship
Nordstrom has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (188)
2024 (231)
2023 (190)
2022 (311)
2021 (280)
2020 (208)
Funding
Current Stage
Public CompanyTotal Funding
$969.45MKey Investors
Ryan CohenEl Puerto de Liverpool
2024-12-23Acquired
2023-02-03Post Ipo Equity
2022-09-16Post Ipo Equity· $294.45M
Leadership Team
Erik Nordstrom
Chief Executive Officer
Alexis DePree
Chief Operating Officer
Recent News
2026-01-23
2026-01-23
2026-01-22
Company data provided by crunchbase